Lyris, Inc. Releases Latest Version of Hot Banana Web CMS Solution
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December 05, 2007
Web Content Management Solution for Lyris HQ Now Offers Single Sign-On Capabilities With Other Lyris, Inc. Marketing Applications Includes New Interface, Improved Rich Text Editor for Better User Experience
EMERYVILLE, Calif.--Lyris, Inc. (OTCBB:LYRI.OB), today announced the availability of Hot Banana Version 5.7, the latest update to its award-winning Web content management solution and core application within the company's Lyris HQ integrated marketing platform.
Version 5.7 of the Hot Banana application provides seamless integration with other Lyris HQ applications, including the EmailLabs email marketing and ClickTracks Web analytics products. These integrations enable marketers to create HTML emails and landing pages within Hot Banana; automatically tag Web pages for Web tracking in ClickTracks; and distribute email campaigns through the EmailLabs application - all within a single login environment.
When users log in to Lyris HQ, they gain access to a suite of solutions including Hot Banana, ClickTracks, EmailLabs, EmailAdvisor, a deliverability management tool, and BidHero, a PPC campaign management application. Pricing is based on a per seat license starting at $199 and includes free usage of each application up to certain volume/usage levels.
Hot Banana 5.7 includes a refreshed user interface that allows for 100 percent width; in-context previewing of content; a new WYSIWYG Rich Text Editor based on the industry-proven FCK editor, which produces XHTML compliant code; and search engine-friendly URLs for structured data; and a selection of matching templates for landing pages and HTML emails.
"Hot Banana 5.7 on Lyris HQ is the only Web content management system that provides single sign-on with a best-of-breed Web analytics solution, an email marketing solution, email deliverability monitoring tool and a PPC campaign management solution," said Krista LaRiviere, Director of Professional Services Operations for Lyris, Inc. and General Manager of Hot Banana. "This integration fits in with Lyris' strategy to provide a single solution for all of a client's emarketing needs."
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns.
Hot Banana is Lyris' award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering, or as a licensed software ColdFusion CMS - with everything an eMarketer needs, including Web site optimization and marketing automation tools. Lyris, Inc. clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
