Lowrance Debuts New Insight HD Chartcards for HDS® High-Definition Multifunction Displays


New Cartography for Awarding-Winning Series of Multifunction Chartplotters Offers Four Times More Detail

Tulsa, Okla. - Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today the introduction of Insight HD cartography for the Lowrance High-Definition System (HDS) series of multifunction displays. A premium plug-and-play mapping upgrade option to HDS, Insight HD chartcards feature enhanced shaded-relief -- four times better resolution and eight more zoom levels than Insight content embedded in HDS -- for an improved, at-a-glance understanding of underwater bathymetry. Insight HD cartography provides inland and coastal anglers with an instant and complete understanding of structure for precision boat positioning on potential fish-holding areas.

Available on SD digital media cards in April 2010, the Insight HD cartography offering includes Lowrance Lake Insight(TM) HD inland mapping, Nautic Insight(TM) HD for coastal and offshore coverage, and LakeMaster® Insight lake charts of the upper Midwest (currently available from www.lakemap.com). Both Lake and Nautic Insight HD chartcards feature exclusive Fishing Hot Spots® detail that displays exclusive fishery profiles, as well as marked fishing areas (MFA) with expanded pop-up detail and fish-finding tips.
"Lowrance Insight HD cartography is an innovative, and more completely detailed, dimension in high-definition mapping," said Louis Chemi, chief operating officer, Navico Americas. "With remarkable, easy-to-interpret underwater detail, Insight HD charts provide serious anglers with an advanced navigation and fishing tool."

Nautic Insight HD:

Lowrance Nautic Insight HD covers the continental U.S. coastal and offshore waters plus select inland Lake Insight HD contents within 100 miles of shore. It is available on two SD chart cards: West with coverage of the west coast from Washington to California plus Hawaii; and East cartography which includes the Gulf Coast from Texas to Florida and the Eastern seaboard from Florida to Maine as well as limited Bahamas coverage. Nautic Insight HD features a highly detailed bathymetry resolution of 8 m/p in areas up to canyons, and 32 m/p within canyons and beyond compared to 32 m/p and 100 m/p, respectively, for built-in HDS Insight. Nautic Insight HD includes thousands of exclusive Fishing HotSpots marked fishing areas. Coastal charts also provide complete navigation aids and information, including tides and currents.

Lake Insight HD:

Lowrance Lake Insight HD provides freshwater anglers enhanced shoreline and contours for 5,000 lakes including the Great Lakes, and exclusive Fishing Hot Spots content for more than 500 lakes across the continental US on one SD chartcard,

LakeMaster Insight:

LakeMaster Insight chartcards provide statewide coverage of the upper Midwest: Minnesota, Michigan, Wisconsin, Lake of the Woods/Rainy Lake, Dakotas and Iowa/Illinois, LakeMaster charts feature a total of more than 2,700 lakes with enhanced shoreline and contour lines and survey contours of 441 lakes across all charts.

Lowrance Nautic and Lake Insight HD chartcards are scheduled for April 2010 availability from authorized Lowrance dealers and distributors throughout the United States and Canada. The recommended retail price for Nautic Insight HD and Lake Insight HD chartcards is US $299 and $199, respectively. For more information on Lowrance Insight HD cartography, the HDS product series, Lowrance or its entire line of marine electronics, please visit www.lowrance.com or call toll-free 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.

About Lowrance:

The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world's largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance®, Northstar(TM) and Simrad®. www.navico.com

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