Liquid Colorants target PET packaging.

Press Release Summary:




Inspired by PolyOne’s InVisiOSM Color Inspirations 2015 New Frontier palette, ColorMatrix™ Liquid Colorants mimic darkness of deep space and interstellar hues. Multi-dimensional black-base pigments give designers and product managers of personal care and cosmetic products potential to optimize brand equity and gain competitive edge on store shelves.



Original Press Release:



PolyOne Unveils Stellar "Planets" Color Collection for PET Packaging



CLEVELAND – PolyOne today unveiled a new collection of liquid colorants that can help brand managers and packaging designers create “out of this world” personal care and cosmetic products packaged in PET.



Inspired by PolyOne’s InVisiOSM Color Inspirations 2015 New Frontier palette, these colors mimic the darkness of deep space and interstellar hues, helping brand owners to create a sense of cosmic mystery and stylish sophistication. This refined collection conveys rich yet subtle tonal effects. They are available as ColorMatrixTM liquid colorants.



“Distinctive and dynamic packaging color effects play a significant role in creating a quality perception for consumers,” explains Gary Fielding, marketing director, PolyOne ColorMatrix. “These multi-dimensional colorants give designers and product managers the potential to enhance brand equity and gain a competitive edge on store shelves.”



PolyOne will display these new colorants and more at Pack Expo 2014, booth 4966, next week in Chicago.



For more information, visit www.colormatrix.com/planets



For information about InVisiOSM Color Inspirations, visit www.invisiocolor.com



About PolyOne

PolyOne Corporation, with 2013 revenues of $3.8 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com



To access PolyOne’s news library online, please go to www.polyone.com/news



Contact Information

Media   

Peter Bredenkamp,

Marketing Communications Specialist   

+44(0)7794 006170   

peter.bredenkamp@polyone.com

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