LCD Driver Chip supports QVGA resolution in mobile devices.
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Press Release Summary:
Capable of up to QVGA (240RGB x 320) resolution, cell phone LCD driver chip can be mounted on HD Low Temperature Polysilicon (LTPS) LCD panels. This driver IC has embedded controller offering Picture in Picture (PIP) and EEPROM memory to promote picture quality. Targeted towards high-end cell phone models, product supports 16 million colors as its default and provides interfaces that support GSM phones.
Original Press Release:
MagnaChip Releases New LCD Driver Chip for Cell Phones High Definition QVGA (240RGBx320) LTPS LCD Driver Chip
SEOUL, South Korea, July 20 -- MagnaChip Semiconductor Ltd., a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today announced that it has begun to ship a new cell phone LCD driver chip to the world's leading cell phone display module makers.
The new product supports QVGA (240RGBx320) resolution and can be easily mounted on high definition Low Temperature Polysilicon (LTPS) LCD panels. The new driver IC has an embedded controller offering Picture in Picture (PIP) and EEPROM memory that improves and tweaks the picture quality, thus providing improved benefits vs. previous chips.
Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, commented, "We decided to introduce this new LTPS product due to the growing market demand for video files and high resolution handsets. The newly released product is QVGA-equivalent, which is now one of the most widely used resolutions in the cell phone market today. As it targets high-end cell phone models, the driver IC supports 16 million colors as its default and provides interfaces that support GSM phones."
About MagnaChip Semiconductor
MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. For more information, visit www.magnachip.com.
CONTACTS:
In Korea:
Youngjae Chang, PR Manager
Tel: 82-2-3459-5884
youngjae.chang@magnachip.com
In the U.S.:
David Pasquale, EVP at The Ruth Group
Tel: +646-536-7006
dpasquale@theruthgroup.com
