Laird Technologies Selects BigMachines Lean Front-End® to Streamline Sales Processes with Oracle's Siebel CRM On Demand


Laird Technologies Selects BigMachines Lean Front-End® to Streamline Sales Processes with Oracle's Siebel CRM On Demand

Electronics and wireless leader to improve sales efficiency by implementing BigMachines' quote and proposal solution, integrated with Siebel CRM On Demand

(August 14, 2007) - San Mateo, CA and Chicago, IL - BigMachines, Inc., the leading provider of On-demand configuration and quoting software, announced today that Laird Technologies, a global leader of critical components and systems for advanced electronics and wireless products, has selected the BigMachines' LFE solution. Specifically, Laird will use BigMachines integrated with Oracle's Siebel CRM on Demand to help their field and inside sales teams generate quotes and proposals using multiple languages and currencies for complex electronics solutions.

Laird Technologies is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal interface products, signal integrity components, wireless antennae solutions and recently established a growing position in the design and supply of complete radio frequency (RF) modules and systems. Laird is also a Certified Partner in the Oracle® PartnerNetwork.

"BigMachines quoting and proposal capabilities were the best we evaluated. This will provide an integrated opportunity-to-order solution to manage complex orders from our global sales team. This solution will allow our sales team to turnaround quotes much faster and respond quicker to our customers using multiple languages and currencies," said Flemming Mahs, Director of Business Development at Laird. "BigMachines' integration with Siebel CRM On Demand will also truly improve our sales forecasting and enable a consolidated view of our customer activity."

BigMachines LFE will be tightly integrated with Laird's Siebel CRM On Demand system to provide a single view of customer data, in addition to automatically updating sales forecasts as quotes and orders are created and changed.

"The tight integration of BigMachines and Siebel CRM On Demand demonstrates the enhanced value our customers can enjoy with opportunity-to-order process seamlessly integrated within a comprehensive CRM solution," said Tom Herrmann, vice president, ISV Management and Strategy at Oracle. "We are pleased that our customers can have the ability to extend their use of Siebel CRM On Demand with strong software-as-a-service (SaaS) partner solutions, such as BigMachines."

Godard Abel, CEO of BigMachines, stated, "We're excited that Laird has selected BigMachines for their business and to integrate with Siebel CRM On Demand- they are a true high tech leader, and we look forward to making them our next delighted customer. Our new 7.3 product release confirms our continuing goal to make our product easier to implement and easier to maintain-so we can return a rapid ROI for our customers. "

About Laird Technologies

Laird Technologies designs and supplies customized performance-critical products for wireless and other advanced electronics applications.

Laird Technologies is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal interface products, signal integrity components, wireless antennae solutions and recently established a growing position in the design and supply of complete radio frequency (RF) modules and systems. These performance critical products, co-designed in conjunction with customers, are essential in enabling and protecting the functionality of electronic devices and wireless applications.

Custom products are supplied to all sectors of the electronics industry including telecommunications, data transfer and information technology, as well as to the automotive, aerospace and defense, consumer electronics, medical and industrial markets.

About BigMachines, Inc. and BigMachines AG

BigMachines, Inc. founded in 1999, provides web-based configurator, quoting, and proposal software and services to help companies streamline their selling processes from customer inquiry-to-order. BigMachines Lean Front-End® (LFE) solution digitizes complex selling processes and captures an organization's tribal knowledge to provide online product selection, configuration, quoting, and ordering capabilities for new products and aftermarket parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP, CAD, and CRM systems. Please visit www.bigmachines.com for more information.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 19,500 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Oracle Certified Partner levels.

http://oraclepartnernetwork.oracle.com

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