Kit enables development of asset visibility systems.

Press Release Summary:

Helping designers create pilot projects using RuBee(TM) wireless asset visibility, RuBee Pilot Kit includes IEEE P1902.1 license, Dot-Tag(TM) visibility engine software and server hardware, Sidewinders(TM) routers, RuBee wireless tags, RuBee antennas, and direct support package. RuBee tags work over range of 1-100 ft and can be powered by single battery for up to 10 years. Wireless asset visibility is suited for medical, military, logistics, aerospace, and food industry applications.

Original Press Release:

RuBee(TM) Pilot Kit Offers Safe, Secure Visibility With Improved Performance Over RFID in Harsh Environment Applications

Visible Assets, Inc. Introduces an All-Inclusive Hardware, Software, Licensing, and Support Package to Enable Rapid RuBee (IEEE P1902.1) Asset Visibility System Development

STRATHAM, N.H., May 20 /-- A complete pilot kit that allows designers to create pilot projects quickly using RuBee(TM) (IEEE P1902.1) wireless asset visibility was announced today by Visible Assets, Inc. (Visible(TM)). Visible's new RuBee Pilot Kit (RPK) and licensing package includes an IEEE P1902.1 license plus the RuBee hardware, software, and support designers need to carry out a new industry application pilot.

RuBee is a long-wavelength magnetic transceiver protocol that overcomes many of the problems seen with RFID and other wireless asset visibility solutions through its ability to work effectively near steel and liquids. Suited for a wide range of asset visibility applications, RuBee tags work over a range of 1 to 100 feet and can be powered by a single battery for up to 10 years. RuBee systems are easily combined with optional sensors, buttons, displays, and LEDs. RuBee tags may be directly embedded into items such as weapons, mission critical tools, medical devices, cell phones, and products stored on shelving.

The new RuBee Pilot Kit being announced today includes Visible's Dot-Tag(TM) visibility engine software and server hardware, Sidewinders(TM) routers, RuBee wireless tags, RuBee antennas, and direct support from Visible to execute a single-focused RuBee pilot in a new application or new industry area.

RuBee wireless asset visibility is already being used widely in medical, military, logistics, aerospace, and food industry applications. In July 2006, the FDA classified RuBee as a Non-Significant Risk (NSR) Class 1 device for hospital operating room applications. In May 2007, a peer-reviewed study was published by the Mayo Clinic showing that RuBee has no effect on pacemakers or ICDs. The protocol has likewise been approved by the U.S. Department of Energy (DoE) for use in high security areas. RuBee is being used today to ensure the visibility and safety of hospital inventories, livestock, weapons safety systems, aircraft maintenance tools, and many other categories of goods and services. RuBee received the 2007 Logistic Technology of the Year Award from Frost and Sullivan.

"RFID loses much of its capabilities when it is near steel, liquids, people, and animals," said John K. Stevens, chairman and CEO of Visible Assets. "This is just one reason so many industries are turning to RuBee wireless asset visibility. Moreover, RuBee has no eavesdropping or tempest risk seen with other wireless technologies, and we believe it has met the highest possible standard for wireless security in the U.S."

RuBee wireless produces a near uniform volumetric signal in harsh environments, has enhanced performance on steel, and is totally unaffected by liquids and water. RuBee provides reliable, real-time asset visibility with virtually no change in human processes. RuBee has no human safety issues since it produces radio signals many millions of times below the OSHA and IEEE C95.1 safety limits.

"RuBee has commercially proven itself in many real-time, real-world visibility applications with large partner companies," Stevens added. "We are excited about this new RuBee Pilot Kit concept, and expect that it will expand our already highly successful licensing program to meet the demand we see from smaller systems integrators as well as new customer-driven application development."

Informational videos may be seen on RuBee at For further information on RuBee and Visible Assets, visit

About Visible Assets, Inc.
Visible Assets, Inc. is privately held, based in Stratham, N.H., and designs, manufactures, and supports wireless real-time asset visibility solutions and networks based on the RuBee (IEEE P1902.1) pending standard. Visible Assets provides integrated visibility solutions for a variety of markets though RuBee application partners, including Epson and Sig Sauer. RuBee Visibility Networks are installed and working in numerous hospital sites, mobile service vans, livestock sites, integrated circuit production facilities, and at many U.S. Department of Energy (DoE) sites.

CONTACT: Craig Weich of Visible Assets, Inc., +1-617-470-1470,

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