IXI Mobile and e-kolay.net Bring Ogo to Turkey


Offering Delivers Stylish and Affordable Mobile Messaging Solution to the Turkish Market

3GSM WORLD CONGRESS, BARCELONA, Spain, Feb. 15 /-- IXI Mobile, developer of the Ogo family of messaging devices solutions for the mass market, and e-kolay.net, a leading Internet Service Provider (ISP) in Turkey, today announced the launch of Ogo(TM) in Turkey. Ogo has been on sale in select locations and is now available throughout the country.

Ogo delivers a true on-the-go mobile messaging experience with its full screen, QWERTY keyboard, easy-to-use interface, and clamshell design. The Turkish version offers Instant Messaging (IM) via MSN Messenger, email through MSN Hotmail as well as POP3 and IMAP4 email, SMS, and an optimized RSS client for information such as news, sports, finance and movies. To support Ogo, IXI Mobile provides a turn-key solution, including the device, all necessary gateways and backend servers, launch services, and over-the-air (OTA) email and RSS provisioning.

Ogo, which features MSN Hotmail and MSN Messenger and operates on the Telsim and Avea GSM/GPRS networks in Turkey, was brought to market by Mobicom, IXI's distributor in Turkey, and e-kolay.net who markets and sells the device to consumers. e-kolay.net is the ISP brand of Dogan Online (DOL), a subsidiary of Dogan Yay.n Holding (DYH), Turkey's leading media-entertainment conglomerate with operations in newspaper, magazine and book publishing, television and radio broadcasting, printing and new media.

"Ogo is a fantastic device that brings value to our customers. Mobile IM, email and RSS are increasingly popular services, and we view the complete Ogo solution as an attractive means to deliver these applications," said Ahmet Demir, General Manager of e-kolay.net Individual Services. He continued, "We have already seen tremendous interest in the product and hope to see its popularity grow."

"We are excited to be launching Ogo in Turkey with such progressive, market-leading partners," said Amit Haller, CEO and co-founder of IXI Mobile. Ebru Capa, MSN Middle East & Africa Regional Manager, stated "Ogo provides a unique vehicle to bring MSN applications to the messaging hungry Turkish market, enabling us to enhance our customers' mobile experience."

This release extends Ogo's global reach. Ogo was launched in the United States by AT&T Wireless (now Cingular Wireless) and in Switzerland by Swisscom Mobile. Ogo was the first and only device of its kind to provide simultaneous, unlimited IM and email from leading portals -- MSN, AOL, and Yahoo! -- plus text messaging.

About IXI Mobile

IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI's Ogo devices are designed to improve the mobile user experience and increase mobile data usage. The company provides a turn-key solution to mobile operators and service providers worldwide to launch and support Ogo products.

IXI is based in Redwood City, California, and has offices worldwide. IXI is privately held and backed by leading venture investors, as well as Intel and Texas Instruments. More information on IXI can be found at: www.ixi.com.

About Ogo

The Ogo family of devices delivers popular mobile applications, including instant messaging and email, on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was initially launched by AT&T Wireless (now Cingular Wireless) in the United States, and is available worldwide. More information on Ogo is available at: ogo.com.

About e-kolay.net

e-kolay.net, founded in 1999 within Dogan Media Group, provides Internet services for both individuals and companies of all sizes. e-kolay.net reaches users via channels such as Mahmure.com, fanatik.com.tr, e-kolay.net Cinema, and e-kolay.net City Guide, as well as e-commerce sites such as gezisitesi.com, bigpara.com, and HemAlHemSat.com. e-kolay.net, attracting attention of individual users with its entertainment channels and services, provides wide-scope services to both individuals and companies with its portals, channels, and services.

For further information please visit: www.dol.com.tr , www.e-kolay.net , www.e-kolay.net/ogo.

About Mobicom

Mobicom, Inc. is focused on marketing, distributing and selling innovative mobile telecom and technology products. Based in New York, NY, Mobicom has a global reach and proven track record of offering services and selling products. Mobicom also has offices in Turkey, where it exclusively represents international companies offering innovative products. More information can be found at: www.mobicominc.com.

IXI Mobile:
Tal Raeside
Vice President, Marketing & Strategic Development
IXI Mobile, Inc.
Tel: +1 650-551-0600
press@ixi.com

e-kolay.net:
Yusuf Ozgur Umarca
Product Manager, Individual Services
Dogan Iletisim Elektronik A.S.
Tel: + 90 212 464 35 57

NOTE: IXI and IXI Mobile are trademarks of IXI Mobile, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.

Source: IXI Mobile, Inc.

Web site: www.ixi.com/
http://www.e-kolay.net/
http://ogo.com/
http://www.mobicominc.com

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