Interactive Marketing Service targets life science industry.

Press Release Summary:

ValueCast marketing service showcases products to potential buyers, generates qualified leads, and provides feedback that includes predictive data to support sales forecasting, measurement of customer receptivity, and behavioral profile of customer. Online presentation allows potential buyers to rank importance of each feature presented, overall impressions of product, and likelihood of purchasing, with incentives to encourage scientists to request further information.

Original Press Release:

Interactive Sales and Marketing, Engaging Life Scientists through ValueCasts

ARLINGTON, VA - May 24, 2006 - BioInformatics, LLC announces the launch of ValueCast, an interactive marketing service for life science sales and marketing executives that showcases products to potential buyers, generates qualified leads and provides valuable feedback from hundreds of scientists. After investing years and millions of dollars on R&D, many life science companies are recognizing the limitations of traditional marketing channels and seeking better ways to engage targeted, receptive audiences with purchasing power.

Using ValueCast, a company can reach precisely the types of scientists that will benefit from its technology. Additionally, clients will gain insights from prospects, such as

o Predictive data to support sales forecasting
o Measurement of customer receptivity to fine-tune your marketing message
o Behavioral profiling of your customer base to focus your sales force on likely buyers
o Closer integration of your marketing message with effective sales tactics based on customer reaction
o Qualified leads who wish to be contacted

A complimentary demo of the ValueCast instrument and sample results are available at Just click "Executive Summary."

"ValueCast is a unique service that takes advantage of our unrivaled ability to connect buyers and sellers of life science products," stated Bill Kelly, President of BioInformatics. "Marketing and sales executives will not only gain valuable exposure to an influential audience but also receive predictive information to help ensure their product's success."

BioInformatics prepares each product's marketing material for an online presentation so that potential buyers will rank the importance of each feature presented, overall impressions of the product, likelihood of purchasing and overall message effectiveness. Special incentives also encourage scientists to request further information or schedule live demonstrations.

After clients specify ideal prospects, the service arranges for an audience of up to 400 scientists matching criteria and guarantees attendance at an online presentation highlighting the product's unique features and benefits. Prospects engage closely with the product and the value proposition, providing interactive commentary throughout the presentation.

At the conclusion of your presentation, ValueCast users receive a full analysis containing:

o Likely Customer Profile
o Matrix Ranking Features and Benefits
o Marketing Message Effectiveness Scorecard
o Market Receptivity Scorecard
o Sales Forecast
o Lead Report

Sales and marketing executives using ValueCast benefit from instant access to pre-qualified scientific buyers, scientists' attentive interaction with their brand, and near real-time feedback to refine messages and spot opportunities.

For more information, please contact:

Jonathan Olsen
BioInformatics, LLC
703.778.3080 x12 (phone)
703.778.3081 (fax)
2111 Wilson Blvd., Suite 250
Arlington, VA 22201


BioInformatics, LLC is a market research firm located in Arlington, Virginia. BioInformatics supports marketing, sales and R&D executives in the life science, medical device and pharmaceutical industries through published research reports, custom research and consulting. The company also sponsors the world's largest market research panel of scientific customers - The Science Advisory Board ( - which consists of more than 29,000 scientists, physicians and other life science and medical professionals from 62 countries who participate in surveys that address emerging technologies, test customer reactions to new product concepts, measure brand awareness and assess advertising effectiveness.


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