Insignia E2 Beta to Be Unveiled at NADA 2008
ROCK HILL, S.C., Feb. 7 - Insignia Group, a leading provider of dealership Accessory Sales Systems, will introduce a beta version of Insignia E2 at the 2008 NADA Convention & Expo in San Francisco. This revolutionary new system will be demonstrated at booth 3133W at the NADA Expo February 9-12, 2008 and will be available to Insignia affiliate dealers beginning in March 2008.
A customer-inspired release, Insignia E2 is the result of feedback and suggestions from automotive dealers and distributors nationwide. Built to fully support a proven accessory sales process, E2 delivers rapid ROI and maximum dealership profit through accessory sales. Enhanced sales tools coupled with a tightly integrated interface will streamline navigation to engage sales people and retail customers, while reducing required training and dealership integration time.
Insignia E2 Beta release enhancements will include:
New Interface Design
Insignia E2 has an exciting and engaging new look with centralized navigation.
Slide Menu
Whether searching for a part or vehicle, logging in, or editing your shopping cart, the new Slide Menu makes navigating easy and intuitive.
Integrated Shopping Cart
Retail customers can browse accessories and add items to their cart and the configurator in one easy step.
Accurate "Factory" Colors
OEM color matching is taken to the next level with color selection on individual accessories displayed in the configurator.
"This is a very exciting time for Insignia. The E2 release brings dealers the highest level of data accuracy combined with a visually engaging interface to create an inviting sales tool not available from any other system," said David Copp Stringer, president of Insignia Group. Stringer explains, "On select vehicles, retail customers can now configure the look of their vehicle while simultaneously building their shopping cart. This will streamline the sales process and make the experience of purchasing accessories fun and exciting!"
"We still have some surprises in store, but the initial beta phase gives customers an early chance to use the latest system enhancements available from Insignia E2, while helping us refine new features."
The final release of Insignia E2 is scheduled for Spring 2008 and will include additional features including:
Sales Login Level
Dealership sales staff will have their own login level to track commissions, link them to their customers, and access to multiple sales reports. This Sales login will help to cultivate strong sales-to-customer relationships, as well as a profitable accessories sales program.
Customizable Themes/Skins
Insignia E2 will provide theme options for easy customization and integration with the dealer's website and branding.
Insignia provides over 1400 automotive dealerships nationwide a complete low-cost accessories sales system to maximize dealership profits on every new and serviced vehicle. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily. To learn more about selling accessories in your dealership, visit our website: www.insigniagroup.com or contact a representative at 888-579-4458 or sales@insigniagroup.com.
Source: Insignia Group
CONTACT: Annie Saleh, +1-888-579-4458 Ext: 8621, asaleh@insigniagroup.com
Web site: www.insigniagroup.com/
