Data and Database Management Software
Informatica Helps Virgin Media Manage Customer Base via Data Consolidation
Informatica Helps Virgin Media Manage Customer Base Via Data Consolidation
Informatica PowerCenter 8 Advanced Edition and PowerExchange to support consolidation of customer management systems
LONDON, May 9 // -- Informatica Corporation (NASDAQ:INFA), a leading provider of data integration software, today announced that Virgin Media, the UK's largest provider of residential broadband and second-largest provider of fixed-line telephony and pay television services, will use Informatica's software to consolidate information from multiple customer management systems into a single strategic solution.
The company is using Informatica PowerCenter 8 Advanced Edition and PowerExchange to provide a consolidated view of customer data from the merger of ntl and Telewest. In addition, the Informatica platform will help Virgin Media consolidate and analyze customer and product data across the country's first 'quadplay' package -- offering broadband, digital television, home and mobile phone services to consumers.
"Our goal is to re-engineer a real-time data integration solution at the heart of our customer management," said Howard Watson, chief technology and information officer of Virgin Media. "The new solution needs to be at least twice the size to successfully accommodate data from previous ntl and Telewest systems, while ensuring future scalability. Informatica PowerCenter 8 Advanced Edition enables us to replace legacy technology and simplify operational support."
Informatica PowerCenter 8 Advanced Edition provides Virgin Media with a consolidated view of customer data, critical in ensuring customer service requests are managed seamlessly and accurately. Customer care advisors are provided with a consolidated real-time view of data that can be searched and used to automatically route them to the correct customer management database. This allows advisors to handle customer calls efficiently across multiple contact centers.
"In an extremely competitive market, today's entertainment and communication providers need to offer attractive and high-performance services which draw new customers and maintain existing ones," said John Poulter, senior vice president of EMEA sales at Informatica. "Such competition has raised the strategic importance of customer management, and with an organization as diverse as Virgin Media, the challenge to maintain a single view of customers is significant. With Informatica PowerCenter Advanced Edition, we are providing them with an enterprise data integration solution that gives the business the ability to make real-time decisions about its services."
About Informatica
Informatica Corporation (NASDAQ:INFA) is a leading provider of data integration software. Using Informatica products, companies can access, integrate, migrate and consolidate enterprise data across systems, processes and people to reduce complexity, ensure consistency and empower the business. More than 2,790 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call +1 650 385 5000 (+1 800 970 1179 in the U.S.), or visit http://www.informatica.com/.
About Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company -- the UK's only quadplay of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK's first high definition TV service and V+, our high specification personal video recorder. We're the UK's most popular residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone. Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit http://www.virginmedia.com/presscentre.
Note: Informatica PowerCenter 8 Advanced Edition and PowerExchange are trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
Source: Informatica Corporation
CONTACT: Deborah Wiltshire of Informatica Corporation, +1-650-385-5360, or mobile, +1-650-862-8186, dwiltshire@informatica.com
Web site: http://www.informatica.com/
