Infopia Delivers Support for Google Checkout


Continuing Relationship With Google Gives Businesses Latest Options in E-Commerce

SALT LAKE CITY, July 10 /-- Infopia, the leader in on-demand multi-channel e-commerce, today announced that it has worked with Google to develop tight integrations into Google Checkout, the new search-and-pay service that makes online shopping easier. With its support for Google Checkout, Infopia continues the company's commitment to give merchants access to the widest range of e-marketplaces and related tools, helping to extend their reach and drive greater revenue.

Google Checkout is set to simplify and revolutionize e-commerce: shoppers simply use Google to search for the product they want and then look for merchants to buy it from; merchants that accept Google Checkout will display the Google Checkout badge on their AdWords ads which appear alongside search results. When they're ready to buy, shoppers then log into their Google account which stores their payment information, such as shipping address and credit card numbers, as well as purchase history across merchants, and quickly checkout with a secure and convenient click of a button.

Louis Palafoutas, vice president of operations for Superior Galleries, explained, "It's critical for us to do business over any online sales channel and to take immediate advantage of the latest selling tools, such as Google Checkout. Infopia makes that happen. We can now offer our customers a new way to buy, and also more effectively optimize our web marketing ROI through Google Checkout's broad application across all online sales channels, the close tie into Google AdWords, and Infopia's selling tools."

"Shoppers want choices -- they want to buy on their favorite marketplaces, and they want a friendlier online shopping experience," said Bjorn Espenes, chief executive officer of Infopia. "That means merchants must offer those choices as soon as they are available. We are excited to leverage our Google relationship and dynamic Infopia platform to offer our merchants the ability to immediately utilize the new Google Checkout solution."

Now available to all Infopia customers, Google Checkout solves several costly challenges for online businesses. Google Checkout's streamlined checkout process reduces shopping-cart abandonment and enhances the overall shopping experience, leading to more sales and return customers. Consumers also have the convenience and security of a single personal Google Checkout identity, rather than adding to their already large number of accounts and passwords. Meanwhile, merchants enjoy enhanced value from their Google AdWords campaigns.

More information about Infopia's solution for Google Checkout, including a convenient link for merchant sign up, is available at: infopia.com/partners/googlecheckout.shtml .

About Infopia Inc.

Infopia provides the industry's most complete e-commerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit www.infopia.com.

Source: Infopia Inc.

CONTACT:
Renee Maler of Infopia,
Public Relations, +1-925-968-9495,
or renee@philosophyPR.com

Web site: www.infopia.com/

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