Press Release Summary:
Injection molded in polypropylene in 4 sizes from 250 g to 1 kg, In-Mold Label Containers and Lids generate on-shelf impact for spreads and yellow fats. In-mold labeling enables multi-colored and intricate designs to be created that cover entire area of packs. Labels can also be supplied with metal-effect finish or with barrier to prevent oxygen ingress. For flexibility on filling lines, 250, 450, and 500 g packs fit single lid, making them fully interchangeable.
Original Press Release:
IML Popularity is Spreading
RPC Bramlage has developed a range of high quality in-mould label (IML) standard containers and lids for spreads and yellow fats to meet growing market demand for cost-effective packs that create brand differentiation and generate on-shelf impact.
The new range offers four sizes from 250g to 1kg. For maximum flexibility on filling lines, the 250g, 400g and 500g packs fit a single lid, making them fully interchangeable.
The containers are injection moulded in polypropylene and the in-mould labelling enables multi-coloured and intricate designs to be created that cover the entire area of the packs. This produces a level of finish and detail that could not be achieved by on-pack printing to project a quality image and effective brand positioning.
Labels can also be supplied with a metal-effect finish or incorporating a barrier to prevent oxygen ingress.
“As markets become more competitive, we are seeing an increasing market focus on high quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty,” comments Peter Van Dyck, Sales Manager of RPC Bramlage.
“IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands.”
RPC Bramlage GmbH
Brägeler Straße 70
Tel: +49 (0) 4442 881 200
Fax: +49 (0) 4442 881 252