Identity Finder Helps Corporations Prevent Confidential Data Loss


Three new editions of Identity Finder help businesses find and protect personally identifiable information and sensitive data.

NEW YORK, May 8 // -- Identity Finder(TM), the leading technology used for finding and protecting confidential information, has expanded its product line to include Business, Server, and Enterprise Editions. Aimed at corporations concerned with preventing sensitive data leakage, these editions can be used centrally or deployed across an organization to search for personally identifiable information (PII) on servers and desktops.

Since 2005, over 154 million records containing private information of U.S. residents have been inadvertently exposed by companies through security breaches, laptop loss, and accidental transmission. While protecting the confidentiality of private information for customers, employees, and business partners is a sound business practice, increasingly it is also a legal responsibility. To date, more than thirty states have passed data loss laws requiring companies to notify individuals of PII leakage.

These laws were created to protect individuals because only small amounts of stolen personal information are required to commit identity theft. Todd Feinman, Velosecure's CEO, explains, "The challenge companies must overcome is finding all occurrences of unsecured personal data across numerous computers. Identity Finder addresses this using automating discovery of anyone's private information by searching emails, files, and system areas." Feinman is referring to Identity Finder's automated search technology, AnyFind(TM), which does not require the input of known personal information or the development of complex rules to reduce false positives and other inaccurate results.

David Goldman, Velosecure's president, adds, "In addition to the PII that corporations must collect and store to conduct business today, many historically used confidential data, such as social security numbers, to identify their customers and employees. Now, even for those that have long stopped this practice, their log files, databases, and backups contain personal data that may be accidentally disclosed."

Identity Finder Enterprise Edition is the most powerful corporate version and allows searching across all servers, network drives, and workstation endpoints. It comprehensively searches computers using proprietary search algorithms to automatically locate sensitive data regardless of format and syntax. After finding unsecured, nonpublic information that could lead to identity theft or fraud, Identity Finder can generate reports for auditing and remediation or immediately secure the results with encryption or through permanent deletion. Administrators can also configure Identity Finder to automatically run periodically and store all encrypted reports in a secure, centralized location.

About:

Identity Finder is a division of Velosecure LLC, a leading niche innovator in the application of security and privacy technologies to the needs of individuals and businesses worldwide. Founded in 2001 and headquartered in New York City, the company specializes in developing software solutions that meet business and consumer needs. Feinman and Goldman are thought leaders in the security and privacy industry. Both are well-published and have consulted with hundreds of clients to help manage their information technology risks.

Source: Velosecure LLC

CONTACT: Tom Salamone of Velosecure LLC, +1-888-244-3790 or press@identityfinder.com

Web site: www.identityfinder.com/

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