HP Sets New Milestones in Data Center Energy Efficiency


PALO ALTO, Calif., Oct. 23, 2007 - HP today announced the largest deployment to
date of its Dynamic Smart in a next-generation research data center
located in Bangalore, India.

HP Labs, the company's central research organization, wanted to demonstrate the scaling of its cooling technology in a real-world, heterogeneous data center environment.The result is one of the most sensor-rich data centers in the world, yielding a 20 percent reduction in cooling power consumption upon startup.

Once fully optimized, the Dynamic Smart Cooling-based data center is expected to save 7,500 megawatt-hours (MWh) annually - equal to the power consumption of more than 750 U.S. homes - and reduce carbon dioxide emissions by approximately 7,500 tons annually.

The project involved consolidating 14 lab data centers in Bangalore into a high-density,70,000-square-foot data center, one of the largest in India. The data center is composed of a mix of older legacy equipment and newer server racks and blades, which is common for IT environments deployed in production today.

Real-time data center air-temperature measurements are obtained from a network of 7,500 sensors deployed on the IT racks - the most ever deployed in a single data center. An agile mechanism responds to facility failures, anomalies and brown outs.
When fully optimized, the data center is expected to yield up to a 40 percent reduction
in energy consumption over today's typical data center cooling methods.

"This is a great example of research that pushes the boundaries of today's technology to address challenges companies will face in the future," said Shane Robison, executive
vice president and chief technology and strategy officer, HP. "HP continues to set the bar for energy-efficiency initiatives that both make business sense and reduce enironmental impact."

The implementation of Dynamic Smart Cooling technology at the Bangalore data center was conducted remotely from HP Labs in Palo Alto. In the future, HP plans to use the data center to advance technology through research on management of physical resources, including power profiling and data analysis.

"Among IT executives' greatest concerns today are power, cooling and energy
efficiency," said Jerald Murphy, senior vice president and research director of the Robert Frances Group, a Westport, Conn.-based IT consulting and research firm. "As
companies look for solutions that help move them toward highly efficient data centers,
they need to make smart changes today. IT executives should look at creative approaches such as those from HP research, which highlight smart approaches to power
consumption, proving that companies can reap incredible power savings without having
to completely rebuild their data centers."

Dynamic Smart Cooling consists of advanced software residing in an intelligent control
node that continuously adjusts air conditioning settings in a data center, based on realtime air-temperature measurements from a network of sensors deployed on IT racks. The technology actively manages the environment to deliver cooling where it is needed most, enabling essential cost savings and improved utilization to customers.
Unlike other industry solutions, Dynamic Smart Cooling actively manages data center
cooling while reducing cooling power consumption. Dynamic Smart Cooling was
released for general customer availability earlier this month.
More information on HP Power and Cooling technologies is available at
www.hp.com/go/powerandcooling.

HP and the Environment
For decades HP has worked to manage its environmental impact by adopting
environmentally responsible practices in product development, operations and supply
chain. The company strives to be a global leader in reducing its carbon footprint, limiting waste and recycling responsibly. HP's comprehensive Design for Environment strategy touches upon every aspect of its business, including products and services, development and scientific research, supply chain and operations throughout the world. These efforts give HP an unmatched ability to drive simplicity, to innovate, to influence industry action and to drive company stewardship in a way that is good for customers, good for business and good for the planet.More information about the company's environmental programs is available at http://www.hp.com/environment.

About HP
HP focuses on simplifying technology experiences for all of its customers - from
individual consumers to the largest businesses. With a portfolio that spans printing,
personal computing, software, services and IT infrastructure, HP is among the world's
largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters
ended July 31, 2007. More information about HP (NYSE: HPQ) is available at
www.hp.com.

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