HP Recognized as a Leader in Document Output for Customer Communications by Independent Research Firm
HP Exstream software achieves top rankings in "current offering" and "market presence" categories
PALO ALTO, Calif., Sept. 16, 2011 - HP today announced its HP Exstream customer communications management solution has been recognized by Forrester Research, Inc. as a leader among top vendors in The Forrester Wave(TM): Document Output For Customer Communications Management (DOCCM), Q3 2011.
HP achieved top scores and top rankings in the Current Offering and Market Presence categories for HP Exstream 8.0, which is designed for strategic enterprise management of multichannel customer communications.
According to the Forrester report, "HP Exstream leads with great overall balance. HP leads the pack with top numbers across needed capabilities as well as a continued strength for high-volume applications and a growing customer installed base."
HP was additionally noted by Forrester for its much-improved interactive capability and continued strength for structured and batch applications. The company's top ranking in the Market Presence category reflected a strong market presence and excellent strategies to meet emerging DOCCM needs.
"HP Exstream's placement as a leader in the Forrester Wave report is substantiation that our strategy and focus on meeting customer needs is working," said Avi Greenfield, product manager, Exstream, HP. "More than 700 enterprises around the world are using HP Exstream to build loyalty and form lasting customer relationships, while driving top-line revenue growth."
The report defines DOCCM as software used to compose, format, personalize and distribute content to support physical and electronic customer communications and improve the customer experience. The independent research firm places vendors into four "waves": leaders, strong performers, contenders and risky bets. The DOCCM product landscape includes enterprise-level solutions that can potentially support structured, interactive and on-demand segments of customer communications.
HP Exstream enables enterprises to streamline document creation processes and produce more effective, relevant communications of most types for delivery including print, web, SMS and email. Recently, HP Exstream launched its latest version of the software, HP Exstream 8.0.
More information on HP Exstream 8.0 and the report is available at www.hp.com/go/ExstreamV8 and hp.com/go/CCMLeader, respectively.
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