HP Helps Designers Create Fabric Patterns, Compelling Videos on "Project Runway"
HP and Intel design challenge elevates creativity
through technology on Lifetime Television's hit series
NEW YORK, Sept. 8, 2011 - HP today announced it is pushing the
boundaries of fashion and technology integration with a first-of-its-kind
team design challenge from HP and Intel that aired tonight on Lifetime
Television's Emmy® Award nominated "Project Runway."
For the first time in the history of the series, designers were asked to
produce a comprehensive runway show by creating one-of-a-kind
patterns and garments as well as a video backdrop to accompany the
production. Designers worked together in groups to create a cohesive
collection, merging their design aesthetics and the unique fabrics they
designed on HP TouchSmart desktop PCs.
"Once you see the vision in your head, eyes and heart, today's
designers can translate their dreamland through computerland. The
challenge allowed designers to use amazing products to bring their
creativity to life - starting from pattern to collection to fashion show. I'm
so excited to see the results," said Betsey Johnson, fashion designer.
"Thanks to HP for creating this challenge and for helping designers get to
their vision."
In this episode, HP video cameras were used to produce films that
became a visual backdrop for the judged runway show. HP TouchSmart
desktop PCs allowed designers to create individual patterns and edit
video footage using effects such as kaleidoscope to add visual intrigue.
The pocket-sized HP Veer smartphone kept teams connected on the go
throughout the challenge.(1)
"This challenge gave me the opportunity to demonstrate my cohesive
design vision by contributing to everything from the original fabric
pattern to the video production. Using innovative technology allowed me
to elevate my work and ultimately brings me one step closer to creating a
collection for the tents at New York Fashion Week," said Anya Young Chee, winner of the HP and Intel design challenge.
"The HP and Intel 'Pattern Making' episode has become a 'Project
Runway' staple, with last year's challenge winner, Mondo Guerra, using
bold plus-sign fabric to create one of the most emblematic garments of
the series," said Lance Still, executive vice president, Promotions and
Integrated Marketing, The Weinstein Company.
HP has been on the forefront of fashion and technology since its
unveiling of the HP Mini Vivienne Tam "digital clutch" notebook PC,
followed by relationships with other fashion trendsetters, such as "Project
Runway" and "Sex and the City 2."
Technology on the show
This season, "Project Runway" designers also use the latest HP EliteBook
Tablet PCs with second-generation Intel® Core(TM) i7 processors to create
winning designs. Trading up for this digital sketchpad allows designers
to use a pen or touch technology to create custom designs for each
challenge in unlimited colors and styles, and make modifications with
ease.
The winning designer of season nine will receive a $50,000 prize
package from HP and Intel to create his or her own vision and run a
business.
Online and on the runway
"Project Runway" fans can visit the HP and Intel Brand Boutique on
www.mylifetime.com/hp to learn about an array of technology and tap
into their inner creativity. Fans also can participate in the "On the
Runway Sketching Challenge" with guest judge Mondo Guerra from
season eight.
For more design entertainment, tune into Designer Showdown, a digital
design series featuring four young designers competing to create
fashionable garments using the latest HP technology. The designer who
wows the judges panel - made up of celebrities and fashion veterans -
and wins the series will have the opportunity to pitch designs to industry
pros and take home a suite of HP technology.
In addition, HP is extending the runway fashion experience to enthusiasts
at home with Mall World, a virtual-reality game featuring designers and
the HP technology seen on the show. Users can shop the latest designs in
the virtual store or relive the challenges with a virtual fashion show.
Additional information is available at http://www.facebook.com/hpplay.
About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series
Project Runway provides budding designers with an opportunity to
launch their careers in fashion, under the watchful eyes of mentor and Liz
Claiborne Chief Creative Officer Tim Gunn and judges Michael Kors and
Nina Garcia. 2010's number one rated and most watched reality
program on ad-supported cable among Women, Project Runway was
recently nominated for an Emmy® Award in the Outstanding Reality-
Competition Program category, won a 2011 GLAAD Media Award for
Outstanding Reality Program and also was nominated for a Critics'
Choice Television Award in the Reality-Competition Program category.
Project Runway is produced by The Weinstein Company, Bunim-Murray
Productions and Full Picture. Executive producers include Bob and
Harvey Weinstein (Co-Chairmen of The Weinstein Company), and Meryl
Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-
Murray Productions, Heidi Klum, and Jane Cutler and Desiree Gruber of
Full Picture Entertainment. Barbara Schneeweiss oversees the production
on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy
and David Hillman of Lifetime also executive produce. The Weinstein
Company (TWC) was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corporation in 1979. TWC is a
multi-media company that officially launched on October 1, 2005.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey
Weinstein, the brothers who founded Miramax Films Corporation in
1979. TWC is a multimedia company that officially launched on Oct. 1,
2005.
About Lifetime
Lifetime Television is committed to offering the highest quality
entertainment and information programming, and advocating a wide
range of issues affecting women and their families. Lifetime Television®,
Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital(TM)
are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E
Networks. A+E Networks is a joint venture of the Disney-ABC Television
About HP
HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure at the
convergence of the cloud and connectivity, creating seamless, secure,
context-aware experiences for a connected world. More information
about HP (NYSE: HPQ) is available at www.hp.com.
(1) Within wireless coverage area only. Actual speeds may vary. Email, mobile number and
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unlimited plan recommended and may be required. Not all web content may be available.
Intel and Intel Core are trademarks of Intel Corporation in the U.S. and other countries.
© 2011 Hewlett-Packard Development Company, L.P.
