Hearst Electronics Group Builds Momentum for Innovative eeTechBrief Webcasts
UNIONDALE, N.Y., Oct. 31 -- Hearst Electronics Group, the largest publisher of product information to the electronics industry, today disclosed that its recently launched eeTechBriefs has met with an overwhelmingly positive response and is building momentum. The media company teamed up with Avnet Electronics Marketing, a global distributor of electronic components, to develop eeTechBriefs, a new type of webcast that allows users to view supplier solutions in a brief 10- to 15-minute session that consists of an on-demand multimedia webcast, with streaming audio voice-overs and a synchronized power point. Currently, Hearst Electronics Group has launched events for seven different suppliers and expects to offer upwards of 20 webcasts by the end of 2006. According to a recent internal study, 92 percent of the users reported that the web seminar met or exceeded expectations.
"Our goal was to improve the web-seminar experience by offering an alternative to the typical 60-minute web seminar. We surveyed typical web- seminar attendees and found they preferred to invest 10- to 15-minutes per event vs. one hour to learn about the features and benefits of the latest products," said William Barron, vice president & publishing director of Hearst Business Media. "Attendees told us they appreciate the ability to follow slides at their own pace."
"The feedback from participants in these innovative webcasts has been consistently positive. We at Avnet are delighted to be on board with Hearst Electronics Group in providing our suppliers with convenient, cost-effective, online forums that will help them reach prospective electrical engineer customers, generate leads and sell products," said Robert McIntosh, director of interactive marketing at Avnet Electronics Marketing.
According to a recent internal survey of the eeTechBrief webcast attendees to date, attendee demographics can be summarized as follows:
o A large number of attendees work at major companies, including Boeing,
Freescale, Honeywell, IBM, Intel, Lockheed-Martin, Motorola, National
Semiconductor, Northrup Grumman and Philips.
o A wide range of industries were represented, including automotive,
avionics/marine/space/military, communications, ICs and semiconductors,
medical and wireless.
o Attendees resided in the United States, Canada, Europe and Asia.
About eeTechBriefs
Available on-demand 24/7, eeTechBriefs are brief webcasts that allow attendees to view the latest supplier products and roadmaps in 15 minutes or less. eeTechBriefs are short dynamic, interactive product demonstrations that go beyond the standard product press release, datasheet or catalog content. They incorporate streaming audio voice-overs, synchronized power-point slides, and hyperlinks. The dedicated eeTechBriefs micro-site is located at eetechbrief.com/ and can also be accessed at www.em.avnet.com/ under Events & Seminars.
About Hearst Electronics Group and Hearst Business Media
Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design.
Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. HBM operates more than 20 business-to-business information services, electronic databases, and publications. Among its core competencies is the aggregation of time- sensitive price, and product and technical information that is integrated into business and professional processes. For additional information about Hearst Electronics Group, please visit http://www.hearstadvantage.com/.
Source: Hearst Electronics Group
CONTACT:
Agency Contact:
Judy Kahn
Hearst Electronics Group
+1-650-
948-8881
judith.kahn@comcast.net; or
Company Contact:
Lisa Devine
Hearst Electronics Group
+1-516-227-1370
ldevine@hearst.com
Web site: eetechbrief.com/
http://www.em.avnet.com/
http://www.hearstadvantage.com/
