HD Optical Media suits disc-to-disc recording.

Press Release Summary:

Suited for XDCAM HD video systems, Professional Disc re-writable media features phase-change recording layer that enables file-based recording as well as capture of 1080i video and 4 tracks of audio. Polycarbonate plastic cartridge eliminates handling errors caused during heavy use by protects against dust, scratches, and fingerprints. Media offers 23.3 GB of storage capacity; 72 Mbps transfer rate per optical head; and record/playback times in HD from 65-122 min or 45-85 min in SD.

Original Press Release:

Maxell Introduces New Professional Disc Optical Media for the XDCAM High Definition Platform

New media offers high capacity storage, fast transfer rates for the professional recording market

LAS VEGAS, April 16 -- NAB Booth: C7736 -- Maxell Corporation of America has displays its new Professional Disc optical media for XDCAM high definition video systems at the 2007 NAB. This new Maxell media is designed to meet the needs of the increasingly popular direct-to-disc tapeless recording segment within the professional video and broadcast market.

Maxell's new Professional Disc media combines high capacity storage, fast transfer rates and rugged characteristics making it extremely reliable for the rigorous demands of the professional video and broadcast environment. The Maxell Professional Disc for XDCAM systems employs a high precision, polycarbonate plastic cartridge to protect against dust, scratches, and finger prints and eliminates handling errors caused by heavy use.

"Direct-to-disc recording provides video professionals and broadcasters in all specialties with the speed, flexibility and physical capabilities that allow them to bring a new dimension to their work," said Anthony Petruzziello, director of sales for Maxell Professional Products. "Our new Professional Disc for XDCAM systems provides an element of quality and performance that gives our customers confidence in what they capture and produce will end up on the screen as they envision it."

Offering 23.3 GB of storage capacity, Maxell's new re-writable Professional Disc media provides up to 122 minutes of record/playback time in the HD format (MPEG HD LP mode), more than 65 minutes in the HD format (MPEG HD HQ mode), approximately 45 minutes at 50 Mbps in the SD format (MPEG IMX) and up to 85 minutes in the SD format (DVCAM).

In addition, the new XDCAM Professional Disc media delivers a transfer rate of 72 Mbps with one optical head and 144 Mbps with two optical heads. The Maxell Professional Disc features a unique phase-change recording layer that creates a highly durable recording surface, low error rate and the ability to capture 1080i video and four tracks of audio. It also provides the additional convenience of file-based recording and fast random access.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also manufactures and markets a wide range of consumer battery products, as well as a full line of electronics care, maintenance, and accessory products including headphones, plasma TV cleaners, and iPod/MP3 cases and speakers. www.maxell.com

CONTACT: Dacrie Brooks, Cohn & Wolfe, +1-212-798-9804, Dacrie_Brooks@cohnwolfe.com

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