Handmark Sets Sights on Mainstream Consumer Segment - Introduces Pocket Express for World's Most Popular Handset
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Pocket Express Now Available for Motorola's Java-Enabled MOTORAZR Mobile Device
KANSAS CITY, Mo. (Sept. 12, 2006)- Handmark®, the leading on-device portal company, is taking its prosumer mobile phone service to a whole new audience. Starting today, millions of U.S. consumers who own Motorola's ultraslim, Java®-enabled MOTORAZR(TM) handset can purchase the award-winning Pocket Express(TM) wireless service, bringing the power of a browser-free mobile Internet service to their fingertips. In addition to the popular MOTORAZR model, Handmark Pocket Express is now available for Motorola's Java-enabled MOTOPEBL(TM) and MOTOSLVR(TM) handsets.
Pocket Express wireless service delivers news, sports, weather, stock quotes, street maps and turn-by-turn directions, movie reviews and show times, the New Oxford American Dictionary, 411 directory search, and more to mobile handsets. With intuitive navigation, robust personalization features and speed that is considerably faster than traditional mobile browsing, Pocket Express is the leading on-device portal on the market.
"Our iconic products, like MOTORAZR, are designed to provide consumers with the best mobile experience," said Paul D. Leeper, director of Market Development for Motorola. "Providing information at users' fingertips, Pocket Express truly complements this experience by enabling consumers to get even more out of the device they carry with them every day."
"By bringing Pocket Express to the MOTORAZR, we're really changing the game," said Douglas Edwards, Handmark co-founder and chief marketing officer. "Now our vision is available to millions of consumers who own the best-selling slim phone in the world."
Handmark Pocket Express wireless services for Motorola's Java-enabled MOTORAZR, MOTOPEBL and MOTOSLVR are now available for U.S. consumers as a free download on a PC from www.pocketexpress.com or directly to the handset using the mobile browser pointed to the pxme.us Web site.1 Pocket Express news, sports and weather services are all included in the download. In addition, a full suite of 14 services is available free of charge for two weeks,2 after which time they can be added for one year at a special introductory price of $49.99 (U.S.) for new MOTORAZR, MOTOSLVR and MOTOPEBL customers.
The latest version of Pocket Express (Third Edition) also features a SHARE capability that makes it easy for customers to send an SMS download link to friends no matter what device they may carry. Adding this feature to the MOTORAZR greatly enhances the community reached by Pocket Express.
About Handmark
Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, motorola Q(TM) and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; Stockholm, Sweden; and London. For more information, visit www.handmark.com.
1 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges and/or additional charges may apply.
2 Service automatically expires after a two week-trial period. Consumer need not call to cancel.
Press contact:
Andrew Pray
Waggener Edstrom Worldwide
Tel: 415-547-7022
Email: andrewp@waggeneredstrom.com
