Press Release Summary:
Comprised of ViperÂ®, CliffordÂ®, PythonÂ®, and AutomateÂ®, Directed 210-series allows users to locate and track their vehicle at any time on Web-based computer map or by telephone using Interactive Voice Response (IVR). Users can also send commands to their vehicles, such as to unlock doors, as well as receive notifications back from vehicle, as with SpeedMinder. Systems employ end-to-end GPS and cellular-based solution.
Original Press Release:
Directed Electronics Certifies and Deploys GPS Tracking Systems on the AirIQ System
Viper®, Clifford®, Python® and Automate® GPS Tracking Systems are all shipping to Authorized Retailers
Vista, California (September 19, 2005) -- Directed Electronics, the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States and a leading supplier of car and home audio, mobile video, and satellite radio products, is pleased to announce that the new Directed 210-series GPS Vehicle Tracking Systems in four consumer branded configurations are now available at authorized retailers throughout North America.
These GPS Tracking Systems allow users to locate and track their vehicle at any time on a web-based computer map or by telephone using Interactive Voice Response (IVR). In addition, users may send commands to their vehicles (i.e. unlock the doors) and also receive notifications back from the vehicle, such as SpeedMinder, a key feature for parents of teenage drivers. These systems employ an end-to-end GPS and cellular-based solution developed by AirIQ Inc. (TSX: IQ), a leader in Global Wireless Security.
According to Jim Minarik, President and CEO of Directed Electronics, "Directed is proud to continuously enhance our existing products, while also developing innovative new products, and AirIQ has helped us reach this next stage in GPS development with the 210-series quickly and successfully."
"Directed conducted extensive engineering tests leading to the market-ready certification of their four branded GPS products," stated Donald Simmonds, President and CEO of AirIQ. "We look forward to advancing our relationship by developing the next generation of these cutting edge products."
The new Directed 210-series GPS Tracking Systems are now available at authorized Viper, Python, Clifford and Automate retailers as well as new car dealers. Manufacturers Suggested Retail Price for the system is $599, with three convenient annual service plans starting at $99. For more information and referral to a local retailer, please call 800 274-0200 or visit www.directed.com.
About Directed Electronics
Directed Electronics owns and markets such well-known security and remote start brands as Viper, Python and Clifford, and offers five branded GPS tracking products. Directed is also a prominent supplier of car audio equipment, and designs and markets two leading brands of home audio loudspeakers: Definitive Technology and a/d/s/, as well as a full line of mobile entertainment products in the Directed Video and Directed Mobile Media lines. Directed Electronics is proud to be the supplier of select SIRIUS products in the retail mobile electronics aftermarket, including the Sportster Replay, Starmate and Starbase. Directed is registered in the ISO 9001 international quality standard.
Directed Electronics is a portfolio company of Trivest, Inc., a private equity firm based in Miami, Florida. Since its founding in 1981, Trivest has sponsored more than 105 acquisitions and recapitalizations totaling more than $2 billion in value. For more information, please visit www.directed.com and www.trivest.com.
AirIQ trades on the Toronto Stock Exchange under the symbol IQ. A leader in Global Wireless Security, AirIQ is headquartered in Pickering, near Toronto, Canada. The Company operates as a wireless Internet applications service provider specializing in Telematics. Telematics is the name given to information and control messages sent wirelessly to and from vehicles and vessels. AirIQ's services are offered to five primary markets: Commercial Fleets; Consumer; Vehicle Finance; Indirect Distribution; and Marine Fleets. AirIQ gives vehicle and vessel owners the abilities to manage and protect their mobile assets. AirIQ's services include: vehicle locating, boundary notification, automated inventory, maintenance reminders, security alerts, vehicle disabling, unauthorized movement alerts and many more features. For additional information on AirIQ, its products and services, please visit the Company's website at www.airiq.com.
For more information please contact:
Manager, Corporate Communications
905-831-6444, Ext. 4326
Corporate Communications Manager