PARSIPPANY, NJ — GAF, North America's largest roofing manufacturer, will continue to have a considerable presence at the International Builders' Show, taking place January 19-21 in Las Vegas. The company will display products in booth C2108 in addition to offering education and insight on cutting-edge apps and technology to help professional builders and contractors grow their businesses.
When it comes to products, attendees will be able to see and touch GAF Glenwood™ Shingles, the thickest triple-layer laminate on the market, as well as the entire GAF Lifetime Designer Shingle line and the most popular shingle brand in North America, the Timberline® Shingle series. The company's focus on tools and technology to support GAF customers will be shown through demonstrations of new and improved apps. See how new estimation and measuring tools, including GAF's Pro Roof Estimator, help to increase close rates and provide more accurate measurements for the roof—and beyond. GAF will also feature the Virtual Home Remodeler, a popular app that allows homeowners to visualize their home with different roofing options, therefore creating a more satisfying in-home selling experience that can solidify homeowners' choices and help reduce call-backs for contractors.
Focus on education will include social media experts from Surefire Social who will be hosting sessions entitled, "5 Ways to Connect Social Media to Your Web Presence to Get More Leads," which gives business owners the tools they need to create an integrated digital marketing strategy and find and manage the right leads from social media. The presentations occur Tuesday, Jan 19, from 2:00 p.m. - 2:30 p.m., Wednesday, Jan 20, from 2:00 p.m. - 2:30 p.m., and Thursday, Jan 21, from 2:00 p.m. - 2:30 p.m.
All those who come by the GAF booth will also be able to spin a wheel to win prizes and catch up on the latest design trends and how they apply to roofing with a presentation curated by the Director of Design for HGTV HOME, Nancy Fire.
To learn more about GAF, visit gaf.com.
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing superior durability and wind resistance while reducing the use of natural resources. The company also developed single-ply and asphaltic roofing membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
Director of Marketing Communications
One Campus Drive
Parsippany, NJ 07054