Fuse from L2 Drives High-Response with Multi-Channel Campaigns
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L2 customers get highest response rates and better than 300% ROI With Fuse - case studies to be presented at DM Days 2007
NEW YORK, DM DAYS 2007, June 7 - L2, Inc., today announced the presentation of customer case studies as part of its presentation at DM Days New York, held June 19-21 at the Jacob K. Javits Convention Center. The company will present demonstrations of its Fuse(TM) technology that helps marketers deliver multi-channel campaigns more effectively. Visitors to L2 booth #1113 are invited to see how successful multi-channel campaigns using Fuse integrate personalized print, email and PURLs (personalized URLs) to increase response rates and customer conversions.
L2 Fuse helps customers leverage their CRM systems and campaigns to get over 25% response rates at one-quarter the cost, to drive better than 300% ROI. Fuse, a web-based software, includes L2 service support to help customers develop campaigns that include sending out dynamically-generated direct mail pieces to prospects, leading recipients to their own PURL.
Each PURL contains a pre-populated form to make it easier for prospects to respond. And dynamically generated content maintains the same design elements as the direct mail for thematic continuity. PURLs are used to provide customized information to existing customers, direct prospects, and encourage participation in a product demonstration, which collect and update customer data to build a quality database for ongoing CRM and marketing efforts.
Fuse provides real time tracking of response to each PURL web session, giving the customers the ability to design unique follow-up messages for each group of prospects, and permits course corrections of messaging to ensure a campaign's success.
In a recent campaign, Fuse was used for a campaign of 618 targeted direct mail pieces that resulted in 6.2% of contacts requesting a face-to-face meeting. Fuse automatically sent real time email notifications to the key sales representative for immediate follow-up. The remaining contacts were sent different follow-up emails encouraging visits to their PURL, and specific calls to action, thereby increasing the campaign response rate to over 25%.
L2 helped the customer use Fuse to achieve high results, overcoming the common problem of limited marketing resource and budget constraints. With Fuse, the customer increased current client business and built up its core database, converting cold leads to real customers and prospects. The campaign resulted in a total ROI of over 300%. Customer case studies will be presented in demonstrations at DMA Days 2007.
About L2, Inc.
L2 is the provider of Fuse(TM), a next generation campaign management solution for highly personalized marketing campaigns and collateral. Fuse increases the success rate of marketing campaigns by leveraging personalized client data and integrating campaign delivery through print, email, and web PURLs.
L2 serves Fortune 1000 customers in healthcare, banking and financial services, insurance, government, and travel and leisure. Fuse customers include Intel, Delta Dental, HP, Kaiser Permanente, Mergent, Inc., the United States Postal Service, Virgin Mobile, and AutoDesk. Serving customers since 2001, L2 is headquartered in Palo Alto, California.
For more information, please visit www.l2soft.com or call (650) 944-8571.
Source: L2, Inc.
CONTACT: Brittany Matthews of L2, Inc.,
+1-650-944-8571, or bmatthews@L2Soft.com
Web site: www.l2soft.com/
