Data and Database Management Software
For Consumers Online, Red Means Stop, Green Means Go with New Entrust SSL Certificates
After Spearheading the Industry Organization That Created Them, Entrust Unveils Its New Extended Validation SSL Certificate
DALLAS, Nov. 30 -- Phishing, man-in-the-middle attacks and the increasing sophistication of cybercriminals continue to erode consumer confidence online. Fortunately, a new technology has been developed to help boost consumer confidence and help thwart malicious fraud attempts. Entrust, Inc. (NASDAQ:ENTU) will offer Extended Validation (EV) SSL Server Certificates for use with the next-generation of EV-aware browsers.
Entrust Extended Validation SSL Server Certificates -- commonly referred to as "EV" certificates -- are expected to be an effective tool for helping to rebuild consumer confidence in online transactions by enabling strong visual cues that notify a user that a site is secure. The new technology can help increase consumer confidence by displaying prominent and consistent trust indicators in a browser's address bar.
"The development and real-world implementation of EV certificates is an important step in the ongoing protection of online consumers from phishing and man-in-the-middle attacks," said Entrust Chairman, President and Chief Executive Officer Bill Conner. "Consumers will now have an easy method to determine whether a site should be trusted, and hopefully increase their willingness to conduct more transactions online."
When consumers use an EV-aware, next-generation browser such as Microsoft's Internet Explorer 7, it will be easy for them to confidently check the legitimacy of the website they are visiting. Valid sites with an EV certificate will trigger the address bar to turn green, and information about the company operating the site and the certification authority (CA) that issued the certificate will be displayed in a trustworthy fashion.
"We want to make sure our customers have confidence doing business with us online," said Danny Hollon, network engineer for Protective Life. "We look forward to implementing the new EV certificates from Entrust, so the validity and security of our site is even clearer to our customers."
Extended validation refers to rigorous, industry-standard validation methods to be used by a certification authority (CA) before issuing an SSL certificate. An Extended Validation SSL Server Certificate is a new category of SSL certificate created by an industry consortium called the CA/Browser Forum (http://www.cabforum.org/ ). This new category of certificate was conceived in response to the growing threats of phishing and man-in-the-middle attacks. EV certificates will be issued to Web sites only after rigorous, industry-developed validation of their identity. Next-generation Web browsers will reflect this higher level of identity assurance with prominent and distinct trust indicators.
Entrust Extended Validation SSL Server Certificates will be available for pre-order through Entrust's Certificate Services Web site at www.entrust.net/ on December 1 with promotional prices as low as $299. An informational whitepaper also may be downloaded at www.entrust.net/ev.
About Entrust
Entrust, Inc. (NASDAQ:ENTU) is a world leader in securing digital identities and information. Over 1,500 enterprises and government agencies in more than 50 countries use Entrust solutions to help secure the digital lives of their citizens, customers, employees and partners. Our proven software and services can help customers in achieving regulatory and corporate compliance, while helping to turn security challenges such as identity theft and e-mail security into business opportunities. For more information on how Entrust can help secure your digital life, please visit: www.entrust.com/ .
FCMN Contact: michelle.metzger@entrust.com
Source: Entrust, Inc.
CONTACT:
Michelle Metzger,
Media Relations of Entrust, Inc.,
+1-972-713-5866,
michelle.metzger@entrust.com
Web site: www.entrust.com/
http://www.entrust.net/
http://www.cabforum.org/
