Fitness Socks aid in post-exercise recovery.

Press Release Summary:



Oxysox utilize graduated pressure design that elevates aerobic capacity (VO 2 max), lowers heart and pulse rates by 2-3 bpm, and stabilizes foot and ankle. They create more efficient circulatory system by limiting wasted muscle motion and lessening fatigue. Made of tightly woven medical grade quality and synthetic materials, products increase oxygen flow to legs, improve calf muscle pump efficiency and circulation, and reduce standing fatigue.



Original Press Release:



New Fitness Socks Improve Performance, Aid in Recovery and Help Set a Marathon World Record!



TROY, Mich., Jan. 24 -- Performance-enhancing pressure socks lead to faster exercise recovery and reduced muscle soreness in athletes at all levels of competition, according to recent research.

Oxysox, designed by vascular specialist Dr. Graham Kelly, created these "oxygenating socks" to meet the demands of athletes. Oxysox are the "Official Performance Sock of the NHL" and have limited availability through www.nhl.com/ or retailers listed on oxysox.com/ .

"Oxysox create a more efficient circulatory system and can enhance athletic performance," says Dr. Kelly. "Their unique pressure design limits wasted muscle motion, lessens fatigue and aids recovery."

Oxysox improve circulation by bringing more oxygen to the legs. Research has demonstrated that the graduated pressure found in Oxysox:

- Elevates aerobic capacity (VO 2 max)

- Lowers heart rate

- Reduces leg fatigue/pain post exercise

- Stabilizes the foot and ankle where most injuries occur

- Reduces standing fatigue on the job

- Increases calf muscle pump efficiency

Runners especially tout the competitive advantage from wearing these unique socks. One Oxysox runner, Michael Wardian, recently set the world record for a "treadmill marathon." Wardian states, "I noticed a substantial decrease in muscle soreness during and after runs and I attribute my 10 km personal record (PR) to the increased blood flow Oxysox provide."

Test marketing has produced impressive results; justsocks.com/ sold over 1,000 pair, representing 12% of their sock sales, according to Bill Kennis, Marketing Director for Oxysox. "Professional and amateur athletes alike have endorsed Oxysox benefits." Kennis further states that professional basketball player, Jerome Williams, ordered another two-dozen to keep himself "Oxygenated" throughout the season.

A medical study conducted by A. Ali, B.G. Snow & M.P. Caine, 2003, tested 14 runners in a fast 10 km pace and found runners wearing graduated pressure socks:

Ran 1% faster despite being paced.

Had lower pulse rates (2-3 BPM).

Jumped higher post-exercise.

Recovered faster with 60% less post-exercise muscle soreness.

Oxysox aren't limited to athletic use; a Dutch research team has proven their benefits for occupations requiring prolonged standing positions. Lower leg swelling and aching was reduced more by pressure socks than use of special cushioned rubber mats.

Oxysox outlast normal cotton socks because of the tightly woven medical grade quality and synthetic materials. Extensive use of Coolmax(R) provides exceptional wicking. Oxysox are top-quality and technically difficult to manufacture, so expect to pay more (around $20 a pair). Information on store locations is available at oxysox.com/ .

CONTACT: Bill Kennis of Leap Marketing, +1-877-669-9769, or Bill@oxysox.com , for Oxysox

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