Fishfinders combine clarity, performance, and all-season option.

Press Release Summary:

HOOK-3x features Broadband Sounder™ and Advanced Signal Processing™ for optimal fish-target separation and noise rejection, while HOOK-3x DSI features DownScan Imaging™ to give clear, photo-like view of fish-holding structure beneath boat. Combining fishfinding technologies with daylight-viewable, color LED display, IPx7-waterproof fishfinders come in optional All Season Pack with suction-cup mountable Skimmer® transducer for small boat applications and ice fishing transducer.

Original Press Release:

Lowrance® Announces Incredibly Affordable HOOK-3x and HOOK-3x DSI Fishfinders

New Color Displays Combine Proven Performance With Best-In-Class Value

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the HOOK-3x and HOOK-3x DSI fishfinders, featuring award-winning BroadBand Sounder™ or DownScan Imaging™ views, respectively, at unbeatable prices.

HOOK-3x and HOOK-3x DSI combine proven fishfinding technologies with a bright, daylight viewable, backlit color LED display. The HOOK-3x features Broadband Sounder and Advanced Signal Processing™ (ASP) for excellent fish-target separation and superior noise rejection, while the HOOK-3x DSI features DownScan Imaging to give anglers a clear, photo-like view of fish-holding structure beneath your boat. To simplify operation, both HOOK-3x models are controlled with an easy-to-use interface and convenient page selector menu, which allows quick access with one-thumb operation.

The IPx7-waterproof HOOK is also available in an optional All Season Pack. The ultimate electronics accessory for year-round fishing success, the All Season Pack is a convenient fishing solution that offers all the accessories necessary to enjoy fishing from a small boat or from a stationary location, like a frozen lake or dock. The All-Season Pack includes a suction-cup mountable Skimmer® transducer for small boat applications, and an ice fishing transducer.

Protected by the Lowrance Advantage Service program, the Hook fishfinders can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada and are priced as follows:

HOOK-3x – 3-inch Fishfinder, $99

HOOK-3x DSI – 3-inch DownScan Imaging™ Fishfinder, $129

HOOK-3x – 3-inch Fishfinder All Season Pack, $249

For more information on the Lowrance HOOK-3x and HOOK-3x DSI, the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit

For imagery and other editorial requests, please contact:

Andrew Golden

Rushton Gregory Communications


About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

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