Fasteners facilitate brand identification and recognition.

Press Release Summary:




System 1000(TM) Brand Identification Fasteners display highly visible printed brand names, retail names, and product logos. They feature rectangular paddle that measures 5/8 x 3/8 in. Distinctive appearance and proprietary molding process serves to verify product authenticity, identifying fakes and potentially deterring counterfeiting. Polypropylene fasteners can be applied to products using portable hand-held tool or semi-automatic bench-mount or table-mount systems.



Original Press Release:



New Brand Identification Fasteners Display Highly Visible Brand Names, Retail Names or Logos to Enhance Brand Identification and Recognition



distinctive fasteners can also authenticate products, readily identify fakes and deter counterfeiting

FRAMINGHAM, Mass-January 19, 2005-New brand identification fasteners that display highly visible printed brand names, retail names and product logos are now available from the Fastener Division of Avery Dennison Retail Information Services. AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners have an expanded paddle area that carries imprinted brand and product information, enabling apparel brands and retailers to communicate and enhance brand identity. In addition, the fasteners' distinctive appearance and proprietary molding process serves to verify product authenticity, identifying fakes and potentially deterring counterfeiting. Potential users include apparel brand owners, manufacturers and suppliers, and retailers, who can employ fasteners as a means of authenticating genuine products.

New Branding Opportunity
AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners, which are made of polypropylene, securely attach price tickets, brand tickets and product information. The fasteners feature a large rectangular paddle that measures 5/8 by 3/8 inches (15 mm x 9 mm)-three times the size of standard paddle fasteners. This area provides an ideal vehicle fcr displaying printed brand names, retail names, logos, size and other product information.

"Apparel brands and retailers want to differentiate their product and leverage their brand, and they are also concerned with the growing occurrence of product counterfeiting," says Avery Dennison Fastener Division Worldwide Marketing Manager John Earley. "AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners help meet both of these needs. The fasteners position brands or names in a highly visible position and they can be supplied only to authorized users. As a result, they are distinctive in appearance and can be used to identify genuine merchandise. A case in point is a major sports apparel maker, which employs the System 1000 fasteners as a means of authenticating soccer jerseys. Garments without the distinctive fasteners are readily identifiable as counterfeits."

Unique Manufacturing Process
AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners are manufactured using a unique process. The fasteners can be molded in virtually any PMS (Pantone Matching System) color. Avery Dennison Fastener Division can imprint fasteners with product logos, brand and retail names, and other information in one or two colors, creating a high-quality image on the fastener.

Unlike standard injection-molded fasteners, which usually come in 50- or 100-fastener clips, AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners are supplied to customers in rolls containing 1,000 printed fasteners. This facilitates greater fastening productivity with fewer interruptions and less downtime for re-loading.

AVERY DENNISON(TM) System 1000(TM) Brand Identification Fasteners can be applied to products using a variety of System 1000(TM) tools including a portable hand-held tool or semiautomatic bench-mount or table-mount system actuated by a foot pedal or finger switch.

The Fastener Division of Avery Dennison Retail Information Services is a worldwide leader in the design, manufacturing and marketing of fastener systems and products for retail, apparel and packaging industry applications. The company is also the originator of the popular Swiftach® and Plastic Staple® fastener systems.

Avery Dennison Retail Information Services offers worldwide solutions to industry for product identification. Products and services include Web-based supply chain management solutions, service bureaus, in-house imprinting systems and software, fully and partially preprinted tags, labels and label forms, RFID labels and labeling equipment, sequential bar code tags and labels, electronic article surveillance (EAS) tags and labels, fastener products and consulting services. Major markets include retail, apparel, softlines and hardgoods.

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