Fabrik Serves up a Cornucopia of Tasty New Portable Drives
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Fastest-Growing Innovator Unwraps Portable, External Storage Family for PCs and Macs with Seven New Colors, Capacities up to 320GB, all Bundled with Online and Offline Backup
LAS VEGAS, Jan. 7 / / - 2008 International C.E.S. - Storage has never been this delicious. Blueberry, black cherry, cool mint, kiwi, marshmallow, bubblegum and espresso are all on the menu for self expressionists and people on the go who want style and substance to store their growing digital content collections. Fabrik's new SimpleTech-branded Signature Mini USB 2.0 Portable Drive family sports fresh designer colors for 2008, a durable enclosure that's velvety smooth, and sleek, stylish lines by Italian designer Pininfarina, which have helped leapfrog Fabrik to the position of fastest-growing vendor in the category. Each Signature Mini Portable Drive comes wrapped in scrumptious, compact packaging (photos and CES 08 Press Kit here: www.fabrik.com/company/media-room/press-releases) that's sure to create a savory addition to any retail storage aisle or website, and simply make you crave one for your home or office. For added convenience, no power cord is required as they are powered by a new, longer USB 2.0 Y-cable when plugged into a laptop or desktop computer.
For both Mac and PC users, Fabrik's Signature Mini Drives hit the sweet spot when it comes to data protection. Providing two layers of protection, they are the first portable drives in the world to offer both local backup software and online backup (Mac version is coming in late Q1'08) in one solution. So now, no matter what happens to your drive - a curious toddler, a spilled drink or natural disaster - your irreplaceable photos, music, videos and files are safe and secure both offsite and online.
Acting just like the drive's local backup software, you simply set Fabrik Ultimate Backup(TM) (http://www.fabrikultimatebackup.com/) once, and it automatically and regularly backs up your content behind the scenes. All backups, to the external drive or online service, are unobtrusive; performing incremental backups, so only the smallest amount of content that has been changed or modified in your files will be updated. Each Signature Mini USB 2.0 Portable Drive comes with 2GB of free online backup space, or for less than five dollars per month, you get unlimited capacity to securely store all of your important files and media collections offsite. To keep your content private and confidential, all files are encrypted with 128-bit SSL encryption while in transit, with an option for a private encryption key. Fabrik's offsite 448-bit Blowfish encrypted servers are housed by a Fortune 500 company, ensuring file protection, security and peace of mind.
"Consumers are expressing themselves through the devices they carry," said Matt McRae, vice president of marketing at Fabrik. "Our bold new direction for the Signature Mini Drive family, using fashion-forward colors and stimulating design, provides users a full palette of options to match their style and personality. Coupled with our advanced software and online services, Fabrik has differentiated itself from the traditional storage players and built the best solution for consumers who want to take their content with them."
In addition to being integrated with all of Fabrik's external storage families - Signature Drive, SimpleDrive and Pro Drive series - Fabrik Ultimate Backup is available as a standalone service. Anyone can go to www.fabrikultimatebackup.com/ to sign up for a free 2GB account, or select unlimited capacity for only $4.95 per month.
Fabrik's new SimpleTech-branded Signature Mini USB 2.0 Portable Drives are slated for availability in February 2008. Manufacturer's suggested retail pricing (MSRP) ranges from $119.99 (120GB) to $229.99 (320GB). Colors and capacities include:
o Signature Mini Espresso 120GB
o Signature Mini Blueberry 160GB
o Signature Mini Cool Mint 250GB
o Signature Mini Kiwi 250GB
o Signature Mini Marshmallow 250GB
o Signature Mini Bubblegum 250GB
o Signature Mini Black Cherry 320GB
For more information about Fabrik's complete line of Signature Drive, SimpleDrive and Pro Drive families, please visit www.fabrik.com/.
About Fabrik, Inc.
Fabrik's mission is to simplify a user's digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company's online services, www.myfabrik.com/ and www.fabrikultimatebackup.com/, are marketed directly to consumers online, and through global channel partnerships via its industry-leading lines of desktop and portable external storage and backup solutions. Fabrik also offers a full line of SimpleTech-branded memory upgrades for desktops, laptops, servers and printers. For more information, please visit www.fabrik.com/. Fabrik Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.
Source: Fabrik, Inc.
CONTACT: Erin Hartin, Corporate Communications of Fabrik-SimpleTech,
+1-303-284-7790, ehartin@fabrik.com
Web site: http://www.fabrik.com/
http://www.fabrikultimatebackup.com/
