Press Release Summary:
Formatted for MacÂ® computers, My Book(TM) Studio Edition(TM) Hard Drives are offered in capacities from 320 GB to 1 TB and are equipped with quadruple interfaces, including USB 2.0, FireWireÂ® 400/800, and 3 Gb/s eSATA. Units feature synchronization and encryption of data, capacity gauge that shows how much space is available, and drive activity light. Backup software runs in background and allows users to back up projects to file servers, portable drives, and My Book storage appliances.
Original Press Release:
WD® Unleashes Creative Power for MAC® with New My Book(TM) Studio Edition(TM) Storage Appliances
Powerful Quadruple Interface, Automatic Backup and Collectible Design Expands Popular My Book Product Family
PARIS and LAKE FOREST, Calif., Sept. 25 /-- Apple Expo Stand E 014 -- WD(R) (NYSE:WDC) today introduced its My Book(TM) Studio Edition(TM) external hard drives designed for creative users and formatted(1) for Mac(R) computers. Equipped with high-performance quadruple interfaces (USB 2.0, FireWire(R) 400/800 and eSATA) and offered in capacities from 320 GB to 1 TB (terabyte), the new My Book Studio Edition external hard drive features: automatic, continuous backup; synchronization and encryption of data; capacity gauge that shows how much space is available; drive activity light; 5-year limited warranty; environmentally-friendly power saving design; SmartPower(TM) feature; designed without a fan to run quietly; and, new smaller My Book(TM) collectible design with an elegant silver metallic finish that perfectly complements other Mac products.
"From storage-hungry high-definition video editing to big design projects and managing photo shoots, creative professionals require high-speed performance and huge amounts of storage capacity for the rich multimedia content generated by their work. The My Book Studio Edition external hard drive delivers the speed they need, plus peace of mind with automatic back up of all their hard work," said Jim Welsh, vice president and general manager of WD's branded products and consumer electronics groups.
Demonstrations of My Book Studio Edition drives may be viewed at Apple Expo (Stand E 014) in Paris, France from Sept. 25-29, 2007, and at WD's booth (No. 864) at the DigitalLife(TM) (http://www.digitallife.com/) event at Javits Center in New York from Sept. 27-30, 2007.
Powerful Quad Interface Feeds the Need for Speed
The quadruple interface of My Book Studio Edition external hard drives makes these well suited to meet a variety of user needs. The USB 2.0 interface offers convenience and compatibility among computers, while its high-performance FireWire 400/800 interfaces are perfect for Mac computers. And the ultra-fast eSATA 3Gb/s gives users lightning-fast speed comparable to a state-of-the-art internal hard drive.
Automatic Backup With Sync and Encryption
WD's My Book Studio Edition external hard drives are equipped with automatic and continuous backup software that works in the background and allows users to back up important projects to multiple destinations including file serves, portable drives and My Book storage appliances. Once users set up the My Book Studio Edition external hard drive, they can forget it; every time a change is saved, it is automatically backed up on the My Book Studio Edition.
Availability and Pricing
The My Book Studio Edition storage appliances with capacities ranging from 320 GB to 1 TB are available now at select retail stores, online retailers and in the United States directly from WD at www.shopwd.com/. Estimated pricing for My Book Studio Edition storage appliances ranges from $199.99 USD to $399.99 USD depending upon capacity.
A 3-D view and more information on the My Book Studio Edition external storage products can be found at http://www.wdmybook.com/.
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage products.
WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company's Web site (http://www.westerndigital.com/) to access a variety of financial and investor information.
Western Digital, WD and the WD logo are registered trademarks; My Book Studio Edition and SmartPower are trademarks of Western Digital Technologies, Inc. Other marks may be mentioned herein that belong to other companies. All other brand and product names mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte (TB) = 1 trillion bytes. Total accessible capacity varies depending on operating environment. Product specifications are subject to change without notice.
(1) Set up with HFS+ Journaled formatting for complete Mac compatibility. Software included requires Mac OS X 10.4.8 or later. Can easily be reformatted for Windows(R) 2000/XP/Vista.
Web site: www.westerndigital.com/ http://www.digitallife.com/
Product Spec Sheets: www.westerndigital.com/en/products/Products.asp?DriveID=374