End of Year Promotion for the Biochrom EZ READ 400 Microplate Reader

Cambridge, UK: Biochrom has two special offers for customers purchasing an EZ Read 400 microplate reader before the end of 2011. Additional filters for the EZ Read 400 Flexi can be purchased for a reduced price, or alternatively, get nearly 50% off the price of the ADAP 2.0 Plus software upgrade.

The EZ Read 400 is Biochrom's newest range of microplate readers, available in three different models (ELISA, Research and Flexi) to meet specific research requirements. Each EZ Read 400 is packed with essential features that save time and resources such as: fast USB connection, user-friendly ADAP 2.0 software for instrument control (currently upgradable at a special price) and rapid data export. The EZ Read 400 ELISA has four preinstalled filters to suit most basic ELISA assays (405, 450, 492 and 620 nm). The EZ Read 400 Research model has four additional preinstalled filters for ELISA, cell growth and total protein assays (562, 570, 595 and 650 nm). The EZ Read 400 Flexi reader has four preinstalled filters for most basic ELISA assays and a customisation option providing up to four additional filters now at a special price (540, 562, 570, 595, 650, 655 and 750nm).

Upgrading the new EZ Read 400 microplate reader directly to ADAP 2.0 Plus software provides all the ease-of-use of the Basic ADAP software system plus several indispensable features such as curve-fitting for standard curves, thresholds for categorizing samples and pre-set quality controls.

To take advantage of the filter offer, please use the following part numbers: EZ Read 400 Flexi Reader 80-4001-75 and the part number for the filter of your choice and mention EZ Read Flexi Promo on your order.

To take advantage of the reduced price software upgrade, please use the following part numbers: EZ Read 400 ELISA Reader Plus: 80-4001-73; EZ Read 400 Research Reader Plus: 80-4001-74; EZ Read 400 Flexi Reader Plus: 80-4001-75.

For pricing and additional information contact your local distributor or sales manager, email enquiries@biochrom.co.uk or visit www.biochrom.co.uk

Special offer for software and filters when buying the EZ Read 400 microplate reader

About Biochrom

Based on the Cambridge (UK) Science Park, Biochrom is a leading global manufacturer with more than 40 years of experience producing high quality scientific instrumentation. Trusted by customers in hospitals and laboratories worldwide, the company is also a valued OEM partner to many of the world's finest scientific instrumentation companies.

Biochrom manufactures the Biochrom 30+, the world's leading dedicated amino acid analyzer, while the company's UV-Vis spectroscopy portfolio includes Biochrom Libra spectrophotometers for industrial and environmental laboratories and Biochrom WPA colorimeters and spectrophotometers for education and the life sciences. Biochrom also manufacturers two major brands of microplate readers and washers - Biochrom Anthos and Biochrom Asys that are sold both into research and development labs and into clinical environments.

Biochrom products are available worldwide, both directly and through a growing network of committed independent distributors.

Biochrom is a Harvard Bioscience Company.

For more information, please visit: www.biochrom-us.com or www.biochrom.co.uk

For press information, please contact:

Richard Kent, Kapler Communications Ltd.

Tel : +44 (0) 1480 479280


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