EMC Introduces VSPEX Proven Infrastructure

First To Offer Customers Complete Spectrum of Choice When Moving to Cloud Computing

Simple, Efficient, Flexible Reference Architectures Designed with Brocade, Cisco, Citrix, Intel, Microsoft, and VMware. Proven By EMC. Delivered Exclusively By EMC Velocity Partners.


- EMC® VSPEX(TM) Proven Infrastructure accelerates the journey to cloud computing, delivering simple, efficient and flexible reference architectures based on best of breed components.

- VSPEX is the industry's most flexible reference architecture designed in conjunction with Brocade, Cisco, Citrix, Intel, Microsoft Corp., and VMware.

- VSPEX is available exclusively through partners in the EMC Velocity(TM) partner program.

- VSPEX Partners can fully leverage the EMC brand and industrial design in their VSPEX offerings.

- VSPEX Labs provides partners with a cloud infrastructure to test, validate and demonstrate new VSPEX configurations.

EMC (NYSE: EMC) today announced EMC VSPEX Proven Infrastructure - a simple, efficient, and flexible reference architecture comprised of EMC's award-winning storage systems and next-generation backup products, along with best-of-breed virtualization, server, and network technology from EMC alliance partners Brocade, Cisco, Citrix, Intel, Microsoft, and VMware.

The fourteen initial VSPEX configurations represent the most popular use cases for customers moving to cloud computing. These use cases are focused on enabling customers to accelerate deployment of private cloud and end user computing environments. For private cloud deployments customers have the option of running VMware vSphere 5.0 or Microsoft Windows Hyper-V from 50-250 virtual machines and for end-user computing deployments customers can choose between VMware View and Citrix XenDesktop® from 50 to 2000 virtual desktops. Full details are available on emc.com. Additional VSPEX configurations will be made available based on partner demand.

VSPEX Proven Infrastructure is now available to partners in the EMC Velocity(TM) partner program. For the first time partners can fully leverage the EMC brand and industrial design in delivering VSPEX solutions to their customers. In addition EMC is providing VSPEX labs for partners to test, validate and demonstrate new VSPEX solutions.

EMC VSPEX Customer Benefits

- VSPEX Is Simple - VSPEX Proven Infrastructures deliver predictable
performance that significantly reduces the planning, sizing and
configuration burdens of adopting private cloud or end-user computing
environments. In addition, EMC's validation of the VSPEX configuration
greatly reduces deployment time. Finally, tight alignment with Windows
Server Hyper-V and VMware vSphere cloud infrastructure provide customers
a single point of management using System Center for Microsoft cloud and
VMware vCenter(TM) Operations Management Suite for private cloud

- VSPEX Is Efficient - Built on EMC's award-winning VNX(TM) and VNXe(TM)
unified storage systems and Avamar® and Data Domain® next-generation
backup products, VSPEX provides customers with unmatched levels of
efficiency. Leveraging technologies such as data deduplication,
compression and Fully Automated Storage Tiering (FAST), customers can
expect to significantly lower operational costs. By integrating these
technologies tightly with the hypervisor and end-user computing
environments, customers can also benefit from simpler administration and
lower management costs.

- VSPEX Is Flexible - VSPEX allows customers to combine their choice of
industry-leading server, network, and virtualization technologies into a
proven infrastructure validated by EMC and built on a highly flexible
EMC storage and backup infrastructure. Additionally, the customer's
channel partner of choice - who understands the specific customer's
requirements - can customize VSPEX to meet their needs.

EMC VSPEX Channel Partner Benefits

- Increased Market Opportunity - With VSPEX, channel partners can now sell
complete, highly-flexible solutions to their customers, resulting in a
higher attach rate of components, and a bigger sale. VSPEX allows
partners the option to mix and match server and network components based
on customers' specific infrastructure and application requirements to
improve profitability while optimizing the value delivered to the

- Faster Time to Market - VSPEX offers channel partners complete
configuration and sizing guidelines for the most common workloads that
can reduce the requirements collection phase of the sales cycle. VSPEX
adds significant value to the partner's sales process by reducing
integration and validation costs while still getting all the benefits of
delivering complete solutions. EMC is enabling its channel partners
with training and technical and sales collateral to help the partner
quickly bring VSPEX to market. The broad awareness, integration into EMC
campaigns and demand generation tools helps partners to generate leads
for their VSPEX solutions.

- Partner Branded and Customizable Solution - VSPEX allows partners to
brand their VSPEX solution and increase their mindshare in the
customer's environment.

- VSPEX Labs - Partners can leverage EMC's investment in the new VSPEX
Labs to test additional infrastructures in collaboration with EMC and
other VSPEX partners.

Channel Partner Quotes

Peter Koliopoulos, Vice President, North America Marketing for Arrow Enterprise Computing Solutions, a Business Unit of Arrow Electronics

"Arrow ECS believes that VSPEX offers our solution provider community a great opportunity to deliver additional value to their customers. As demand for converged infrastructure increases, VSPEX enables solution providers to deliver a modular solution that can be integrated into an existing IT infrastructure."

Scott Look, Vice President and General Manager of the Technology Infrastructure Solutions Group at Avnet Technology Solutions, Americas

"EMC VSPEX will enable Avnet to provide our partners with complete solutions that accelerate the deployment of virtualization and cloud offerings for small-to-medium businesses as well as the mid-enterprise market and OEMs. VSPEX is enhanced by Avnet's broad portfolio of complementary supplier solutions that when combined with our extensive services offerings give channel partners a flexible deployment option that can be implemented quickly with higher efficiency and lower risk."

Scott Zahl, Vice President and General Manager, Ingram Micro Advanced Computing Division, U.S.

"EMC's new VSPEX solutions broadens the playing field for our mutual Velocity partners - bringing more choice, flexibility, and selling opportunities to the IT channel. As a full ONE EMC distribution partner offering solutions from EMC, Iomega, Isilon, VMware and RSA, Ingram Micro brings to market a proven, robust and integrated set of EMC solutions that are supported by a dedicated division and business unit focused on partner enablement, execution and mutual success."

Chuck Bartlett, Vice President and General Manager, Advanced Infrastructure Solutions (AIS) at Tech Data

"Expanding our partnership with EMC with the addition of VSPEX Proven Infrastructure to our AIS offering enables our resellers to accelerate private cloud deployment. VSPEX represents faster deployment, more simplicity, greater choice, higher efficiency, and lower risk for our channel partners. Our dedicated EMC team in AIS is available to assist our resellers in selecting the correct technology to leverage their existing IT infrastructure and eliminate configuration burdens."

Technology Partner Quotes

John McHugh, Vice President and Chief Marketing Officer, Brocade

"The new VSPEX solutions represent an excellent option for customers looking to introduce greater levels of productivity and IT efficiency by transitioning to the cloud. Brocade's cloud-optimized networking technologies provide an ideal foundation for the delivery of highly-scalable, best-in-class VSPEX Proven Infrastructure that enable customers to benefit from the power of virtualization and cloud without introducing IT complexity and vendor lock-in."

Wendy Bahr, Senior Vice President, Global Strategic Partner Organization, Cisco

"Cisco is focused on helping our customers accelerate their transition to the cloud with integrated solutions, like EMC's VSPEX Proven Infrastructures. EMC's VSPEX with Cisco UCS and Nexus Switches provide customers with a rapid path for deploying cloud applications and increased flexibility to scale their infrastructures as their business needs grow and to maximize their return on investment."

Cynthia Gallant, Vice President, Channel Strategy and Development at Citrix

"Small and mid-sized businesses desire to take full advantage of the business benefits that desktop virtualization provides. With the new VSPEX Proven Infrastructure, EMC provides modular solutions that deliver greater simplicity and lower risk for these companies. At the same time, we see these pre-validated infrastructure stacks as highly beneficial to our channel partners, enabling them to rapidly deploy virtual desktops for their customers. VSPEX Proven Infrastructure, combined with the industry-leading XenDesktop®, can accelerate the deployment of private clouds for customers. This allows organizations to enable mobile workstyles with anywhere, anytime access to desktops, applications and data, significantly increasing the security of mobile users on multiple device types, and greatly reducing ongoing desktop management requirements."

Boyd Davis, VP and General Manager of Datacenter Infrastructure Group, Intel Corporation

"Combining the energy efficient performance of the Intel® Xeon® processor with EMC storage technologies enables users to rapidly deploy robust, tested solutions to meet their changing businesses. With the arrival of EMC's new VSPEX Infrastructure, Intel and EMC continue to deliver scalable solutions that meet our customers' needs and amplify the benefits of our long standing technology partnership that advances cloud computing."

Mike Schutz, General Manager, Product Marketing, Windows Server and Virtualization, Microsoft

"VSPEX aligns with Microsoft's commitment to enabling cloud computing with infrastructure architectures and guidance that build on proven and cost-effective Microsoft technology, including Windows Server, Windows Server Hyper-V, and System Center. Microsoft customers can take advantage of their existing IT infrastructure and knowledge as they move into the private, public, and hybrid cloud. Partners can benefit from the combination of Microsoft and EMC products to expand their businesses and accelerate their customers' adoption of cloud computing technologies."

Scott Aronson, Senior Vice President, Global Channels and Alliances, VMware

"EMC VSPEX Proven Infrastructure provides reliable and efficient data center solutions for a wide range of businesses as they accelerate their journey to the cloud. Using VMware cloud infrastructure on EMC VSPEX enables organizations to become more efficient and flexible as their evolving business needs require, and provides an opportunity for our mutual channel partners to expand their roles as trusted technology advisers."

EMC Executive Quotes:

Gregg Ambulos, Senior Vice President of Global Channel Sales, EMC Corporation "With VSPEX we're giving our channel partners the tools to address the fast growing market in virtual infrastructure and private cloud computing. VSPEX will accelerate customers journey to the cloud as it enables our partners to build value and differentiation. VSPEX has changed how solutions are delivered with partners."

Jeremy Burton, Executive Vice President and Chief Marketing Officer, EMC Corporation "EMC is uniquely delivering a complete spectrum of choice for organizations on the journey to cloud computing. VSPEX provides a balance of simplicity and flexibility, while maximizing efficiency. We are excited to be building VSPEX with industry leaders like Brocade, Cisco, Citrix, Intel, Microsoft and VMware and delivering it to our customers exclusively through our Velocity channel partners."

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset -- information -- in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

Data Domain, Velocity, VNX, VNXe, and VSPEX are either registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

CONTACT: Hadley Weinzierl, +1-617-388-7965, hadley.weinzierl@emc.com

Web Site: www.emc.com


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