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Elliot Electrical Supply and Scott Electric Win MaxLite's Tri-Season Gondola Sweepstakes

West Caldwell, New Jersey - MaxLite announced that the Arkansas branch of Elliot Electric Supply and its customer Scott Electric each received an HDTV in the "Tri-Season Gondola Customer Appreciation Sweepstakes," the company's third sweepstakes held last year. Elliot Electric Supply and Scott Electric each received a 40-inch Samsung LCD HDTV, courtesy of MaxLite, a global manufacturer and marketer of MaxLED®, an award-winning line of innovative LED luminaires and lamps using state-of-the-art LED technology.

"Along with our customer, Scott Electric, we were very fortunate to win MaxLite's Gondola Sweepstakes," said Russ Strange of Elliott Electrical Supply. "We love MaxLite's Gondola display program and our customers enjoying turning on the LED fixtures so they can see them in use." Elliot Electrical Supply, which is one of 114 stores, is located at 5505 West 65th Street in Little Rock, Arkansas. The phone number is 501.565.1785.

Scott Electric is located at 1621 Cypress Street in North Little Rock, Arkansas. The phone number is 501.568.9900.

"It's always nice to see an individual who is working hard to grow MaxLite's sales and product recognition," said MaxLite Vice President of Sales Central Kim Kiesgen. "MaxLite appreciates the opportunity to work with partners like Russ and Scott Electric."

The program, which began June 1, 2011, encouraged MaxLite distributors to use gondola racks for displaying a wide range of MaxLite fixtures and lamping. Each gondola included a sweepstakes entry box, two free demonstration fixtures, an eye-catching, four-color header featuring the MaxLite brand, and wheels for easy merchandising and relocation throughout retail aisles. The freestanding merchandiser was constructed with four shelves and two literature racks that are stocked with sales materials.

When a customer purchased a MaxLite product from the gondola rack in a distributor's store, the dealer and the customer filled-out one entry form to win a 40-inch Samsung LED TV or LCD HDTV. The sweepstakes was limited to one entry per customer, per drawing. The distributor sent all entries to MaxLite by the date listed below using the FedEx pack sent with the entry box by MaxLite.

The third and final MaxLite Gondola Sweepstakes drawing was held on December 30.

About MaxLite (

Inheriting global manufacturing and marketing expertise that dates back to 1955, MaxLite was one of the first movers into LED technology in the industry. Committed to energy-efficiency as an ENERGY-STAR® Partner of the Year in 2009, MaxLite established the MaxLED® brand, an extensive line of indoor and outdoor lighting fixtures featuring innovative LED luminaires and lamps using the latest state-of-the-art LED technology.

MaxLED® includes the award-winning Flat Panel collection, the best-selling outdoor lineup, plug-and-play light bars, and LED lamps.

Out of the company's two main distribution centers, ideally located in West Caldwell, New Jersey and Rancho Cucamonga, California, MaxLite ships products within the continental United States within one to three days on standard orders. Through MaxLite's innovative research and development capabilities in its California office, MaxLite continues to be at the forefront of energy-efficient technologies. For more information about MaxLite and its products, call 800-555-5629, fax 973-244-7333, email, or follow the company on Twitter at

Christopher Pica, T 631.262.0374 Email:

Krysta Venturella, T 973.244.7300 x111 Email:

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