Elastic Fastener attaches products to header cards.

Press Release Summary:

Using variable needle applicator, Elastic Staple(TM) is strapped around product, tightly securing it to header card. Suited for products such as hand tools, toys, and kitchen utensils, fastener allows consumers to try product at point-of-sale without destroying packaging. Single needle system inserts fastener's T-end directly through product, making it suitable for soft products such as hosiery, carpeting material, or nylon webbing.

Original Press Release:

Avery Dennison Elastic Staple(TM) Improves Productivity While Decreasing Package Waste

FRAMINGHAM, Mass. - November 7, 2004 - The automated Avery Dennison Elastic Staple(TM) system attaches products to header cards in seconds with a durable elastic fastener. The system helps packaging operations increase productivity by as much as 50 percent over manually applied packaging options, such as twist-ties or cable ties. And, by eliminating the need for plastic packaging materials, such as clamshells and skin packs, products packaged with the elastic staple are lighter in weight, minimizing shipping costs and making it an environmentally conscious alternative.

Elastic Staple applicators are available in both a variable needle system and a single needle system.

The variable needle applicator straps an Elastic Staple around the product, tightly securing it to a header card. Ideal for products like hand tools, toys and kitchen utensils, the Elastic Staple allows consumers to try the product at the point-of-sale without destroying the packaging. The variable needle system can be used as an alternative to twist-tie, metal staple, clamshell, skin pack, tape and other conventional fastening technologies.

The single needle system inserts the fastener's T-end directly through the product, ideal for soft products such as hosiery, carpeting material or nylon webbing. Elastic Staple fasteners stretch to ensure a proper fit, conforming tightly to the product and securely fastening multiple layers. The single needle system effectively pairs together bulkier items and can be used as a labor-saving alternative to thread bar tack, tape, plastic bags and other forms of packaging.

Both systems can be operated as a stand-alone unit or easily can be integrated into an existing packaging line. Avery Dennison works in conjunction with automation partner Meyers Design and Manufacturing, Archdale, N.C., to develop custom solutions for each manufacturer.

Current customers include Cooper Hand Tools, Draper Tools, Fiskars Brands Inc. (Gerber® Legendary Blades and Royal® Floor Mats), The Hillman Group (key manufacturer Access Technologies), Ghidini (Italian manufacturer of kitchen gadgets) and Rose America (U.S. manufacturer of pet collars and leashes).

About Avery Dennison - Fastener Division
Avery Dennison - Fastener Division revolutionized the apparel and retail industry in the 1960s with the invention of the Swiftach® fastening system. Today, the division offers a complete line of Avery DennisonTM cable ties, cable tie mounts, accessory products and installation tools, in addition to tag attaching systems, Plastic Staple® attachers, and portable marking systems and labels for price marking, date coding and process controlling.

About Avery Dennison
Avery Dennison develops, manufactures and markets a wide range of products for consumer and industrial markets, including Avery-brand office products, Fasson-brand self-adhesive materials, peel-and-stick postage stamps, reflective highway safety products, automated retail tag and labeling systems, and specialty tapes and chemicals.

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