Dow Uses Renewable Energy to Manufacture Carpet Latex
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New LOMAX(TM) Technology will be showcased at Greenbuild Expo 2007
Dalton, GA - November 07, 2007
As part of its continued focus on finding innovative and sustainable solutions, The Dow Chemical Company (Dow) has begun construction on a project that will pipe methane gas, a renewable energy, from a local landfill to its Latex manufacturing site in Dalton, Georgia. As a result of the collaboration and in an effort to meet the industry's growing demand for carpet backings with sustainable attributes, Dow will soon produce latex carpet backing manufactured with LOMAX(TM) Technology.
"When carpet mills and their customers choose Dow latex backing, they can not only feel good about getting high-performance products, but also products with a positive environmental impact." said Todd Crook, global marketing manager, Dow Carpet Latex. "In the manufacturing of our latexes, our target will be to replace nearly all the fossil fuel required to manufacture latex with methane gas that would otherwise be emitted into the atmosphere."
LOMAX(TM) Technology will use approximately 240 billion Btu annually of methane gas, which is equivalent to the amount of energy required to heat 2,100 US homes annually. Carpet backing manufactured with LOMAX(TM) Technology will reduce CO2 emissions by more than 27 million pounds annually - which is comparable to keeping 2,300 cars off the road each year.
Carpet backing products manufactured with DOW(TM) LOMAX(TM) Technology will be eligible to receive between two to five points under the renewable energy section of the new NSF 140-2007 carpet sustainability standard. Products manufactured with LOMAX(TM) Technology are also designed to meet Green Label Plus requirements, which allows specifiers to receive one LEED point. In addition, LOMAX(TM) Technology could qualify for an additional one to four LEED points under the ID (Innovation & Design Process) category.
Developments like LOMAX(TM) Technology are in keeping with Dow's 2015 Sustainability Goals, an ambitious multi-part program to address some of the most pressing economic, social and environmental concerns facing the global community over the next 10 years. These goals reflect Dow's commitment to the principles of Responsible Care® and have led to Dow's recognition as one of the top performers in the global chemical industry by the 2007 Dow Jones Sustainability World Index (DJSI World).
Greenbuild Expo attendees can learn more about LOMAX(TM) Technology and carpet backing products from Dow by visiting booth #506. For additional information on Dow latex carpet backing go online to www.dowcarpetlatex.com.
About Dow
Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.
For Editorial Information:
Jennifer Holzinger
The Dow Chemical Company
(989) 636-8537
Laura Jennings
The Branding Firm Inc.
(706) 812-1824
laura.jennings@thebrandingfirm.com
