Display Driver IC suits high performance mobile phones.
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Press Release Summary:
Designed to meet specific requirements of display panels for mobile TV phones and multimedia phones, Active Matrix Organic Light Emitting Diode (AMOLED) solution supports WQVGA, 240 x 432 resolution and 262 K colors. Embedded with EEPROM, it controls RGB gamma, oscillator frequency, and internal power. Capable of automatic screen brightness adjustment, IC features MDDI interface for data transmission and RGB-separated gamma adjustment, which provides stable color display.
Original Press Release:
MagnaChip Launches AMOLED Display Solution for High Performance Mobile Phone Displays
SEOUL, South Korea, May 23 -- MagnaChip Semiconductor Ltd., a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today announced the launch of its optimized Active Matrix Organic Light Emitting Diode (AMOLED) solution, designed for use in the displays of high performance mobile phones.
The unique solution, supporting WQVGA, 240x432 resolution and 262K colors, is expected to be ready for mass production this month. This product was designed to meet the specific requirements of display panels for mobile TV phones and multimedia phones. Embedded with EEPROM, it controls RGB gamma, oscillator frequency and internal power. The MDDI interface of Qualcomm allows for high speed data transmission. This solution also offers longer battery life time, due to a special feature that adjusts screen brightness automatically. Further, the solution offers an RGB-separated gamma adjustment, which provides superior, stable color display, and as a result, more natural still images and video images.
Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, commented, "We decided to introduce this new AMOLED product since market demand is growing for video files and high resolution Mobile TV. In today's market, AMOLED is seen to be an optimal technology not only for small and medium display applications, but also for larger display applications, as it offers rapid response time, wide view angles, and distinctive resolution even in bright environments. MagnaChip is focused on winning technology leadership to support its global customers and will continue to expand its product availability across the spectrum of TFT, LTPS, and AMOLED solutions."
About MagnaChip Semiconductor
MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 8,500 registered and pending patents. As a result, MagnaChip is a valued partner in providing leading technology solutions to its customers worldwide. For more information, visit http://www.magnachip.com/.
CONTACTS:
In Korea:
Youngjae Chang,
PR Manager
Tel: 82-2-3459-5884
youngjae.chang@magnachip.com
Source: MagnaChip Semiconductor Ltd.
Web site: http://www.magnachip.com/
