Digital Platform helps launch and manage marketing campaigns.
Press Release Summary:
With Rhymba v2.0 interactive promotional marketing platform, brands can build and manage deployment of any type of marketing campaign such as digital loyalty, incentive, reward, or sweepstakes from single platform while collecting data through real-time analytics. It supports streaming media programs that allow users to listen to or watch through online player, as well as download programs that allow participants to save their free media directly to computers or mobile devices.
Original Press Release:
VerveLife Introduces Rhymba 2.0, an Innovative Digital Marketing Platform for Brands to Quickly Launch and Manage Successful Campaigns
CHICAGO, July 10 / - VerveLife, The Digital Media Agency(TM), today announced the launch of Rhymba 2.0, an interactive promotional marketing platform for VerveLife clients to deliver customized, rich online media experiences to consumers.
The only agency of its kind, VerveLife provides a turn-key digital promotion solution, delivering large-scale digital loyalty, incentive, reward, sweepstakes, email and direct marketing experiences that reward consumers who participate with free, fully licensed music, ringtones, podcasts, video clips, movies, games and more. With Rhymba 2.0, brands can quickly and cost-effectively build and manage the deployment of virtually any type of marketing campaign, while collecting unparalleled data through real-time analytics.
VerveLife's Rhymba technology has powered many of the most effective digital promotions to date, including "BudTune" by Budweiser, "Ultramix" by Michelob Ultra, "Toy or Tune" by Burger King and "The Axe Recovery Hangover Room" by Unilever's Axe, a promotion that recently earned three "Best In Class" awards from the Interactive Media Council.
All of the digital media delivered through Rhymba is of the highest quality available today and is completely DRM-free, meaning there are no use restrictions as is the case with most other providers of digital content including Apple's iTunes service. Because VerveLife's goal is to deliver the best possible consumer experience, Rhymba ensures instant gratification by being web-based, with no software to download or lengthy agreements to commit to. Rhymba benefits both brands and consumers, providing the easiest way for consumers to search for, sample, and download free digital media, while remaining perhaps the most effective way for brands to collect user data - a clear advantage for VerveLife when compared to all other digital media providers in the market today.
"Historically, promotional campaigns were considered successful if they delivered a three to five percent conversion rate," said VerveLife founder & CEO, Justin Jarvinen. "But when a promotion is delivered as an interactive experience that instantly rewards the participant with valuable digital media like music, movies and games, conversion rates are dramatically higher, oftentimes between 25 or even 35 percent. And using digital media allows brands to connect with the difficult to reach, younger consumers who've been somewhat resistant to more traditional tactics."
Rhymba supports streaming media programs that allow consumers to listen to or watch through an online "player", as well as download programs that allow participants to quickly save their free media directly to their computers or mobile devices. Additionally, Rhymba 2.0 includes features that allow for complete sweepstakes management, which reward a specific number of consumers with more substantial rewards beyond the pre-paid digital media, and promote program expansion through the use of several social networking, email, account management and community-building add-ins. Rhymba also features a powerful client administration tool that provides performance and user data in real-time.
"Rhymba 2.0 is the first technology of its kind, allowing our clients to quickly launch and manage digital loyalty, incentive, reward, sweepstakes and direct marketing experiences, from a single platform," said Jarvinen. "With the most recent version of Rhymba, promotions are no longer time-specific marketing tactics. They are powerful experiences that establish one-to-one dialogue between brands and consumers over long periods of time."
About VerveLife
VerveLife (The Digital Media Agency(TM)), a leader in the digital media industry, creates and manages custom, award winning digital media promotions and entertainment properties for many of the world's leading brands, including Anheuser Busch, Burger King, Kellogg's, Milk, Nestle, Unilever, and more. VerveLife was recognized in 2007 for its outstanding work with three "Best In Class" awards from the Interactive Media Council for a campaign promoting Unilever's Axe Recovery Shower Gel, and was also recently named one of Red Herring's Hot 200 companies in North America. In addition, VerveLife was ranked 52nd on the PROMO 100 list was also named the second-fastest growing agency with a two-year growth rate of 3,603 percent.
Over the next year, VerveLife will deliver in excess of 2 billion codes to individual consumers in 12 countries through its global brand partners, and will establish over 100 million unique user profiles. VerveLife's patent-pending media delivery technologies, award winning creative, and vast library of licensed and custom content allow brands of all types to offer their customers free music, ringtones, movie trailers, videos, games, and more, while gathering important consumer data in return - all from within their own branded desktop and mobile environments. Visit www.vervelife.com/.
Source: VerveLife
Web site: http://www.vervelife.com/
