Digital Asset Management Software aids creation and distribution.

Press Release Summary:

With embedded file transfer acceleration technology for securely sending/receiving media files, OpenText Media Management v7.2 helps entertainment and media companies streamline digital media creation, publishing, and distribution. Add-on feature, OpenText Portal for Media Management, enables creation of branded, customized, Web-based and mobile portals for users who need to view and consume content within OpenText Media Management asset repository without being professional media editors.

Original Press Release:

OpenText Enhances Digital Media Creation and Multi-Channel Distribution with New Digital Asset Management Solution

OpenText Media Management 7.2 accelerates secure file delivery, fosters  collaboration and enables integration with leading customer experience  technology

WATERLOO, ON - OpenText(TM) (NASDAQ: OTEX, TSX: OTC),  the global leader in Enterprise Information Management (EIM), today unveiled OpenText Media Management 7.2 - an enterprise software solution that empowers entertainment and media  companies to securely streamline their digital media creation,  publishing and distribution processes. It is the industry's first  Digital Asset Management (DAM) solution to deliver embedded file  transfer acceleration technology, allowing users to securely send and  receive massive media files up to 80 times faster than traditional  methods.

The company also announced OpenText Portal for Media Management - a  cost-efficient add-on feature that allows customers to create branded,  customized, web-based and mobile portals for users who need to view and  consume content within the OpenText Media Management asset repository  without being professional media editors.

Every day, entertainment and media companies suffer costly delays as a  result of inefficient DAM and slow, unreliable file sharing  technologies. While the creation and distribution of a single digital  media asset frequently involves teams of people working across  departments, organizations and geographies, many of those teams have  adopted disparate DAM technologies over time. Compounding the issue,  digital media file sizes are only growing larger. A photo or graphic  file is easily hundreds of megabytes, and high-definition video in  high-end digital formats - such as 2K, 4K and 3-dimensional - are  hundreds of gigabytes. Exchanging files between media centers for work  in progress, review and distribution via traditional technologies -  such as FTP and HTTP or by shipping hard drives - can waste dozens of  hours and subject IP to increased security risks.

Addressing these problems, OpenText Media Management features integrated  capabilities that connect all key stakeholders to their processes and  related content in a fast, secure and scalable solution that eliminates  inefficient silos. More complete than any offering on the market, this  functionality increases workplace productivity and ROI for the  management of all digital media assets across the enterprise, from  digital media creation to multi-channel, multi-platform distribution.

"Our customers strive to create content that can be easily repurposed,  reused, reformatted and transformed for use across multiple platforms  and devices," said Kevin Cochrane, OpenText's CMO. "The latest release  of OpenText Media Management meets these demands by providing  integrated tools for world-class digital asset management of video,  audio, images and all of your digital media files throughout the  enterprise. Integrated into the entire digital marketing and  distribution process, Media Management 7.2 ensures a highly compelling  and impactful customer experience."

OpenText Media Management 7.2 delivers robust features and benefits:

--  Embedded OpenText Managed File Transfer allows users to send and receive files up to 80 times faster than traditional methods, arming users with file encryption for added security to protect valuable media assets. It also provides flexible auto-resume and an audit track feature to ensure integrity of transferred files.

--  Digital marketing and collaboration capabilities bridge creative production centers, operational execution, and distribution areas to increase productivity and lower costs.

--  OpenText Media Management's workflow engine improves efficiencies by automating repetitive tasks and providing task assignment, task status updates and notifications.

--  A central repository reduces the risk of inconsistent branding and loss of valuable IP, as it enables personnel to manage, organize, search, audit and track and report on all digital assets.

--  Connector to Adobe® Drive provides Media Management integration with Adobe® Creative Suite® 6 (CS6), enabling users to perform asset management functions without switching applications.

--  Compatibility with OpenText Customer Experience Management product suite enables dynamic two-way integration and the ability to publish to OpenText Web Experience Management, Customer Communication Management, and other OpenText EIM solutions for consistent branding and publishing of digital media to multiple channels.

New Portal for Media Management affordably extends access to more users

The optional OpenText Portal for Media Management add-on allows  individuals inside or outside the firewall to view, search, browse and  download digital assets from a customizable, web-based browser. This  means organizations can more easily, cost-efficiently and securely  share content with a much broader population of users internally and  with partners such as agencies to further streamline review and  distribution processes. Customers can also selectively share content  with their end-customers and create custom, branded portals to give  consumers specialized views with multiple navigation features. To  address today's mobility demands, the Portal for Media Management is  accessible via tablets and mobile devices.

Experience Media Management at NAB Show 2013

OpenText Media Management 7.2 will be showcased at NAB Show(®) 2013 in Las Vegas, Nevada from April 8-11 (Booth N5611). On Tuesday, April  9, from 10:30am-12:30pm join OpenText in rooms N231/233 in the North  Hall for two very informative sessions:

--  Session 1: Collaborative Review in Creative Operations Management, featuring ConceptShare

--  Session 2: Accelerated File Transfer for Media Management

For further information on these sessions and to request meetings with  OpenText at NAB Show(®) 2013, please visit:


OpenText Media Management 7.2 and the OpenText Portal for Media  Management are immediately available from OpenText, as well as through  OpenText's global partners. For further information on OpenText's Media  Management offerings, please visit:

To learn more about OpenText EIM:

--  Read the blog of Mark Barrenechea, OpenText's CEO

--  Visit the OpenText EIM Resource Center, to review the latest customer videos, whitepapers and more

--  Read about OpenText in CIO Magazine and discover how to maximize the value of your information and minimize risk with EIM

--  Come meet with us in person at our upcoming OpenText EIM Days

--  Follow OpenText on Twitter @opentext and on Facebook at

About OpenText

OpenText provides Enterprise Information Management software that  enables companies of all sizes and industries to manage, secure and  leverage their unstructured business information, either in their data  center or in the cloud. Over 50,000 companies already use OpenText  solutions to unleash the power of their information. To learn more  about OpenText (NASDAQ: OTEX; TSX: OTC), please visit:

Copyright ©2013 Open Text Corporation. OpenText is a trademark or  registered trademark of Open Text SA and/or Open Text ULC. The list of  trademarks is not exhaustive of other trademarks, registered  trademarks, product names, company names, brands and service names  mentioned herein are property of Open Text SA or other respective  owners. All rights reserved. For more information, visit:

CONTACT:  Peter Gorman


+1 617-669-4329

Adrian Eyre

Ogilvy Public Relations for OpenText

+1 415-677-2708

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