Detroit Radiator Corporation to Exhibit at the Great American Trucking Show

Romulus, Michigan - Detroit Radiator Corporation is excited to announce that it will be partaking in the Great American Trucking Show (GATS) again for 2014. The GATS, one of the largest tradeshows in the heavy duty trucking industry, will be held at the Kay Bailey Hutchinson Convention Center in Dallas, Texas, from August 21-23, 2014.

Detroit Radiator Corporation's 80 x 30 foot, state-of-the art exhibit (# 18080) will highlight its award-winning, 18-wheeler truck & trailer, "DR•COOL"!  The company exhibit will showcase aftermarket cooling product solutions, brochures, awards, sponsorship memorabilia, company history, and video presentations (including a DR•COOL customization video, created by Outcast Kustoms that was featured on CMT - Trick My Truck). There will be cool giveaways and fun contests with lots of prizes. And, key company representatives will be on hand to answer questions.

Detroit Radiator Corporation displays include:

• All Metal and Plastic Aluminum Replacement Products

• Aftermarket Radiators, Charge Air Coolers, Condensers & Fan Shrouds

• Trademark POWERMAX Charge Air Coolers

• All Metal vs. Plastic Surge Tanks

• EGR Coolers

• AC Products

• Freightliner, International, Peterbilt Cooler Systems

• & More!

"Our main objective is to give back to the trucking industry and its people as they have made us what we are today," says Randall Pruitt, CEO, Detroit Radiator Corporation. "Interacting with trucking professionals as they explore our products and services in a fun setting is priceless. We want to hear about the real issues in the industry that affect their businesses. We strive to keep learning, share thoughts, and offer advice," added Pruitt.

GATS 2014 will welcome nearly 500 exhibitors representing major truck and trailer brands, component suppliers and others aligned with the heavy- and medium-duty truck markets. Over 46,000 industry personnel registered for GATS 2013. Other show highlights include a recruiting pavilion, new hardworking trucks pavilion focused on class 1-5 trucks, educational sessions produced by the Texas Trucking Association, Pride & Polish National Championship and special programs like Overdrive's Most Beautiful and the Overdrive/Red Eye Radio Trucker Talent Search.

About Detroit Radiator Corporation:

Headquartered in Romulus, Michigan, Detroit Radiator Corporation is a premier manufacturer, re-manufacturer and distributor of aftermarket cooling product solutions serving the HD transportation, commercial, industrial, and agricultural industries. As the most recognized and trusted brand in its market, Detroit Radiator Corporation offers the widest variety of aftermarket HD radiators, charge air coolers and A/C condensers, provides manufacturing excellence, utilizes top safety standards, and delivers almost every product that it sells within 24 hours.

Refusing to limit its customer offerings to only manufacturing OEM-specified radiators, Detroit Radiator Corporation, established in 1936, pioneered the manufacturing of all comprehensive aftermarket cooling product solutions.

Recent Detroit Radiator Corporation awards include: Ernst & Young Entrepreneur of the Year (2011) and Crain's Detroit Business Salute to Entrepreneurs (2011). Receive the Detroit Radiator Corporation Difference - Visit

About DR•COOL:

The award-winning Detroit Radiator Corporation 18-wheeler truck & trailer, DR•COOL, travels the country to partake in 15 exciting industry tradeshows and events each year while also expressing gratitude to its customers and its community. The trailer inside contents serve as a Detroit Radiator Corporation exhibit to showcase its aftermarket cooling product solutions, awards, sponsorship memorabilia, and company history along with cool giveaways and fun contests with prizes to the HD transportation, commercial, industrial, and agricultural industries. Watch for DR•COOL to appear in your town. For DR•COOL mobile marketing tour information, visit

About Great American Trucking Show (GATS):

The GATS is a trucking convention with over 500,000 feet of exhibit space that happens in Dallas in August each year. It draws in fleets, drivers and suppliers from across the country and offers exhibits, education, networking and fun! Some of its exciting events include: Overdrive's Pride and Polish Truck Beauty Competition, Educational Seminars sponsored by TXTA, the Commercial Vehicle Outlook Conference, exhibits from leaders in the heavy duty trucking industry and much more. For more information, visit,

See attached company logo and photo of DR•COOL (mobile marketing unit).

Additional photos available upon request.

Media Contact:

Karen Johnson

Detroit Radiator Corporation


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