Dematic and Crown Equipment Alliance Launches Lasertrucks+(TM) Solution

GRAND RAPIDS, MI --- Dematic, a leading supplier of logistics systems for the factory, warehouse, and distribution center, and Crown Equipment Corporation, one of the world's leading forklift manufacturers, today announce an alliance to collaborate on the research and development of new products that improve warehouse and distribution center productivity. The two companies are proud to introduce the first product resulting from the alliance, LaserTrucks+, an integrated solution that combines the Dematic market-leading picking and voice software suite and Automated Guided Vehicle (AGV) guidance technology, applied to a Crown PC 4500 Series rider pallet truck that will increase case picking productivity in the warehouse.

David Berghorn, Dematic Chief Technology Officer, stated, "Dematic is excited about this new alliance with Crown, combining our talents to deliver state-of-the-art technology solutions that will provide a substantial return on investment for our customers. Our recent acquisition of HK Systems and its advanced AGV technology, made this fully integrated, single provider solution possible." Berghorn continued, "LaserTrucks+, the first of our combined efforts, is an innovative and cost-effective solution specifically addressing efficient mixed case order fulfillment."

Tim Quellhorst, Senior Vice President, Crown Equipment, added, "One of the most common themes we hear from our customers is a desire to utilize technology to make their warehouses more productive. We believe emerging technologies will provide opportunities for our customers who want to implement scalable elements of material handling automation. Our alliance with Dematic is another step in this direction for Crown that helps us fill an existing gap in the global marketplace with a fully integrated pallet truck system for order picking. As some facilities move toward automation, the LaserTrucks+ offering from Dematic is a viable solution that leverages one of our most technologically advanced lift trucks."

The LaserTruck+ solution, featuring the Crown PC 4500 Series, will be on display at ProMat in Dematic Booth 3603.

About Dematic
Dematic is a global leader providing an impressive range of intelligent logistics and material handling solutions. With a global knowledge network of more than 4000 highly skilled logistics professionals, Dematic is able to provide its customers a unique perspective in world-class materials handling solution design. Our commitment to product and solution R & D combined with manufacturing plants in the US, Europe, China, and Australia ensures Dematic has the range and capability to provide reliable, flexible, cost-effective solutions globally. Our tremendous track record of success has led to the development and implementation of more than 5000 world-class integrated systems for a customer base including some of the world's biggest companies. Dematic generates a global business volume of $1.2B.

For more information regarding Dematic and/or LaserTrucks+, contact Cheryl Falk, Vice President, Marketing Communications at or 1-262-860-6715.

About Crown Equipment Corporation
Crown is one of the world's largest lift truck manufacturers. Crown's award-winning line of lift trucks maintains a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient, and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the world. For more information, visit

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