DemandTec Further Extends nextGEN Capabilities on Software Services Network

Customers to gain even greater insights from new dashboards and enhancements for Shopper Insights, Promotion Planning & Management, Pricing, and Total Trade Optimization

SAN MATEO, Calif. - DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, today announced its latest software services release has been deployed across the network and is in use by existing customers. This latest network update delivers new shopper insights dashboards for added visibility into new item performance and overall performance of categories and departments, broader flexibility and usability for promotion planning and management, insight to help interpret pricing rules, and enhanced trade planning and optimization tools.

Significant new additions and enhancements to DemandTec's network of solutions and software services include:

- DemandTec Shopper Insights(TM) - Introduction of two new shopper
insights dashboards which provide even greater value to merchants and
marketers. The New Item Dashboard enables analysts to assess the
performance of new items in up to ten selected geographies and reports
on sales, distribution, and key shopper metrics by segment. The Top
Line Dashboard allows retail and consumer products executives, category
managers, marketers, and department managers to evaluate the entire
chain by department and evaluate performance by shopper segment and

- DemandTec End-to-End Promotion Management(TM) - The iPlanner module of
the installed version of Promotion Planning & Management includes an
updated platform, resulting in a significantly improved user experience.

- DemandTec Lifecycle Price Optimization(TM) - The Rule Relaxation Report
in Everyday Price Management and Everyday Price Optimization has been
enhanced to bring additional insight to help interpret pricing rules.

- DemandTec Total Trade Optimization(TM) - Last Year's Context in Trade
Planning & Optimization adds functionality that utilizes the previous
year's values from the same time period relative to the start and end of
the year as a proxy for future predictions.

"As we continue to deliver on our nextGEN strategy, our customers will see new features, improvements in functionality, and ease of use throughout nearly every service DemandTec offers on the network," said Marc Dietz, Vice President of Marketing for DemandTec. "With this release, DemandTec continues to demonstrate its commitment to ongoing solution development by delivering additional shopper insights and extended capabilities for our retail and consumer products customers."

DemandTec is a network of common tools and software services for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Approximately 13,000 retailer and manufacturer end-users on DemandTec have collaborated on more than 3.5 million trade deals to date.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.


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