DemandTec Adds More Collaboration Capabilities to the DemandTec Network
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Service and platform enhancements add powerful shopper insights and extend trading partner collaboration for DemandTec customers
SAN MATEO, Calif. -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced its latest services release has been deployed across the network and is in use by existing customers. This network update embeds additional shopper insights at the point of decision, enhances promotion planning and management capabilities, and further improves the trade optimization user experience.
Significant enhancements to DemandTec services on the network include:
-- DemandTec Shopper Insights(TM) - This release introduces several new shopper insights including trial and repeat for new items and promotional effectiveness for different shopper segments.
-- DemandTec Total Trade Optimization(TM) - This release introduces a revamped user interface for the Trade Planning & Optimization service to streamline workflow and reduce the time required for creating and analyzing plans.
-- DemandTec Connect(TM) - This release includes platform and infrastructure enhancements to support DemandTec Connect, the set of social messaging and collaboration capabilities for DemandTec customers to stay better informed and more actively collaborate on the DemandTec network.
"With this release, we continue to infuse shopper insights at the point of decision for our customers as well as to further extend the collaborative capabilities our network provides," said Marc Dietz, Vice President of Marketing for DemandTec. "Our customers on the network will continually see enhancements in functionality, ease of use, and value creation throughout nearly every service DemandTec offers."
DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. During the last 12 months, a community of 14,000 active end-users on DemandTec collaborated on 1.2 million trade deals, executed 200,000 price and promotion optimizations, and managed 25,000 markdown scenarios.
About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
armen.najarian@demandtec.com
Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
