Ledo, the largest producer of ice cream in Croatia, is reaping the benefits of having a bespoke pack created together with RPC Superfos Balkan.
Thanks to its great taste and unique packaging, the easily-recognisable family ice cream Quattro is frequently added to shopping carts throughout Croatia, Bosnia Herzegovina, and Serbia.
It is sold in a sleek, transparent plastic pack displaying four different ice cream flavours including a mouth-watering combination of almond, mandarin, lavender and crème caramel.
Each flavour is beautifully decorated with a topping and a sauce which also need to be clear to see straight from the display freezer at the supermarket.
The transparent packaging solution for Quattro has been made especially for the Croatian company Ledo, and its subsidiary Frikom in Serbia. Both are market leaders in the production of ice cream and distribution of frozen food in their respective countries.
Ledo was looking for a special pack for Quattro and approached RPC Superfos Balkan, the region’s leading provider of injection moulded packaging.
With its in-house mould shop and highly skilled staff, RPC Superfos Balkan met Ledo’s demand for creative solutions. Tomislav Kitonic, Managing Director of Ledo, says: “Our marketing team worked closely with RPC Superfos Balkan to develop and produce a totally new and remarkable packaging solution. During the brainstorm and workshop phase, RPC Superfos Balkan demonstrated great creativity and flexibility - every wish we had regarding the packaging could be realised. Unquestionably, the packaging solution adds value to our brand.”
The pack comes in two sizes, 1650 ml and 900 ml, and has round corners and a lid that is easy to open and reclose. The four ice cream combinations are ready to serve, straight from the freezer to the dinner table, while its shape allows efficient storage and easy transportation.
Ledo is already a household brand and the Quattro range has further reinforced the company’s market position.
“Together with RPC Superfos Balkan, we have created an ice cream pack with a strong distinctive character. Everybody here knows Quattro – not least because of the packaging – and the popularity of the range is reflected in sales figures as well,” concludes Tomislav Kitonic.
RPC Superfos Balkan, formerly Helioplast and based in Bosnia & Herzegovina, became part of the RPC Superfos cluster in December 2013. The company recently opened a new production facility equipped with the latest technology.
RPC Superfos a/s
Spotorno Allé 8
Tel: +45 5911 1110
Fax: +45 5911 1180
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202