DataReference to Release Version 1.0 of Report Migrator


Intial shipments to start early September 2006

DALLAS/Aug. 28, 2006 --- DataReference Inc today announced it will commence shipping Version 1.0 of its Report Migrator Software. The product will be licensed at the individual developer level. Report Migrator works hand in hand with Microsoft SQL Server 2005, previously earning dataReference the coveted Microsoft Front Runner award.

Report Migrator works conjunction with Microsoft SQL Server 2005 and enables users to migrate Crystal Reports into Microsoft's Report Definition Language (RDL) so that the report can be run using Microsoft's SQL Server Reporting Services (SRS).

SQL Server Reporting Services is included with SQL Server 2005. SQL Server 2005 is the next-generation data management and analysis software that will deliver increased scalability, availability and security to enterprise data and analytical applications while making them easier to create deploy and manage.

"DataReference, Inc. is excited to support SQL Server 2005 because it's a great platform and a great leap forward," said Jon Capps, CEO of dataReference. "Achieving Front Runner status enabled us to deliver applications to clients within the same timeframe as the launch of SQL Server 2005. As a result of the solution we have developed, we are uniquely positioned to help our clients get the most from their technology investment."

Report Migrator allows clients to continue to develop reports using Crystal Reports Designer and distribute those reports utilizing SSRS. In this manner, clients maintain their investment in report design and gains a significantly more economical means to distribute the report across the Enterprise without retraining their development staff. Further, report distribution costs are reduced by 50 to 75 percent over using Crystal Enterprise.

Report Migrator is the way to migrate Crystal reports into Microsoft SQL Server Reporting Services (SSRS) format. Most will migrate seamlessly, including tables, charts, images, simple and complex formulas, report/page/group headers and footers, filters, styles, summary fields, and sub reports. Database connections and embedded SQL statements are full supported. Current Crystal Reports can be grouped into named sets of files that can be migrated again and again. Report Migrator protects current investments and migrate reports in seconds, not days. It allows developers to use their current tool set and not relearn the report design/ distribution process.

The product will be offered in both a direct and channel based sales model. For product information interested parties can go to the dataReference Web site at datareference.com or contact Michael Pratt at 1- 866 -489- 4512, and E-mail prattm@datareference.com. Texas inquiries may call 214- 239- 0820 ext119.

Based in Dallas, Texas, since 2002, dataReference, Inc., develops custom and packaged software solutions for business systems. DataReference focuses on large data conversion projects from a variety of platforms to Microsoft's NET framework. Its clients range from small businesses to Fortune 500 corporations. The development group can design and develop solutions that help companies reduce costs and improve productivity, while systems group addresses overall hardware design and implementation needs. The company's focus is on managed services to ensure that the data center has the expertise it needs to operate 24/7.

CONTACT:
Mike Pratt
Vice President Sales
dataReference
12700 Hillcrest Road
Suite 142
Dallas, TX 75230
PHONE. 214-239-0820 x.119
FAX. 214 239 0824
EMAIL: prattm@datareference.com

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