Data Storage Solution contains 2.5 in. SATA hard drive.

Press Release Summary:

Designed to meet data protection requirements including backup and archive and storage needs of SMBs, and SOHO and desktop users, Odyssey(TM) features expanded 160 Gb capacity. Rugged data storage solution includes external docking station with USB 2.0 interface, hard disk cartridge, and EMC Retrospect® software for backup and recovery that delivers fast backups, accurate restores, and full disaster recovery.

Original Press Release:

Imation Continues Removable Hard Disk Technology Momentum with New Higher Capacity Odyssey Cartridges and Broad E-Tail Adoption

Rugged hard disk cartridges are now available in higher 160GB capacity through leading e-tail sites

OAKDALE, Minn., Aug. 29 - With more than 50 years of leadership in data storage, Imation Corp. (NYSE: IMN), today announced the general availability of Imation Odyssey(TM) removable hard disk cartridges in an expanded 160GB capacity for small- and medium-sized business (SMB) and small office/home office (SOHO) users seeking a more rugged and robust data storage solution. Developed to ensure total data protection, Imation's Odyssey solution and cartridges are now available through leading e-tail sites such as, Best Buy for Business, CDW, Dell, Encore Data Products, Insight, PC Connection, Quill Corp,, TigerDirect and Zones.

"More than ever, small businesses need greater access to cost-effective, reliable and flexible storage solutions in order to meet their ever-expanding data protection requirements including backup and archive," said Greg Schulz, founder and senior analyst, The StorageIO Group. "Today's announcement is a great step in providing SMBs, as well as managed service providers, with more flexibility in how and where they protect data in a timely, cost-effective manner leveraging the ultra-reliable Imation Odyssey system."

Imation's Odyssey solution includes an external docking station with a USB 2.0 interface and a hard disk cartridge, containing a 2.5-inch SATA hard drive. The docking station is compatible with all Odyssey cartridges - including the current 40, 80, 120 and 160GB capacity cartridges and all future, higher-capacity cartridges - providing SMB and SOHO users with cost-effective and 'infinite storage' capabilities.

"Today's small businesses are dealing with many of the same data storage threats - including compliance and longer retention periods, decreasing backup windows and networks unable to handle increasing amounts of data - that larger enterprises have faced for years," said Dr. Subodh Kulkarni, vice president, global commercial business, R&D and manufacturing for Imation. "By leveraging the combined strength of our e-channel partners, Imation is able to specifically meet the storage needs of SMBs and desktop users and provide greater access to the Odyssey solution."

The Odyssey system also includes the award-winning EMC Retrospect® software for backup and recovery that delivers fast backups, accurate restores and full disaster recovery with minimal manual effort or expertise. In addition, with government-certified 256-bit AES encryption - the highest level of protection available - EMC Retrospect ensures a user's sensitive data will remain safe and secure.

Imation's e-tail partners have begun shipping Imation-branded Odyssey systems at a price range of $189 to $299, based on capacity, for an external USB docking station, Odyssey cartridge and EMC Retrospect software. For additional information about Imation's Odyssey solution, go to

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation and its brands is available at or by calling 1-888-466-3456.

Imation Corp.

Mary Rawlings-Taylor
of Imation Corp.

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