Crown Expands Portfolio in Brazil to Meet Increasing Demand for Variety
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Packaging leader now has the most extensive can range in the country
Philadelphia, PA -- Packaging variety is important in the Brazilian beverage market, with brands continuously looking for new formats that will help products stand out in the competitive landscape. While the 355 ml beverage can has been the industry standard for many years, as many as one quarter of all cans manufactured in Brazil today are of alternative sizes. CROWN Embalagens Metalicas da Amazonia S.A., a subsidiary of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), has expanded its beverage can assortment with the launch of a sleek new 425 ml size, giving the company the largest portfolio of beverage packaging available in Brazil.
"Beverage brands continue to build their share of the flourishing Brazil market by frequently introducing product innovations and novel packaging options," says Rinaldo Lopes, President, CROWN Embalagens Met?licas da Amaz?nia S.A. "We were the first to offer the 550 ml can in Brazil to meet our customers' demands; the 425 ml beverage can is another size which was commercialized to cater to our energy, beer and soft drink customers that want an exclusive format for their brand."
In addition to these newer formats and the standard 355 ml can, Crown manufactures 269 ml, 310 ml and 355 ml sleek style cans in Brazil, which help differentiate brands on store shelves. Crown also offers larger 475 ml cans, having a total of seven different sizes in its product mix in Brazil.
Aluminum beverage cans have many benefits for brands looking to build consumer loyalty and market share, such as being quick to cool and lightweight. Beverage cans are also 100% and infinitely recyclable. Since 2001, Brazil has been the world leader in aluminum recycling. The most recent numbers from the Brazilian Association of Manufacturers of Highly Recyclable Cans showed that 98.3% of all aluminum cans are recycled in Brazil.
Variety extends beyond can sizes to include the beverage ends themselves. In Brazil, Crown produces the SuperEnd? beverage end, which reduces metal use by 10%. Crown also offers the 360 EndT, known in Brazil as the "copa?o," where the entire lid is removed and the can turns into a drinking cup.
Crown has been operating in Brazil since 1942 and has a strong presence with beverage can plants in Cabre?va, Est?ncia and Ponta Grossa and a beverage end plant in Manaus. In 2013, Crown announced the construction of a new beverage can facility in Teresina (northern Brazil), which is expected to be commercialized in 2014.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.
For more information, contact:
In South America: Rinaldo Lopes, President CROWN Embalagens Met?licas da Amaz?nia S.A.; Tel: +55 11 4529 1006
Email: rinaldo.lopes@crowncork.com.br
In the United States: Neill Mitchell, Vice President Marketing and Business Development; Tel: (215) 698-5248
Email: neill.mitchell@crowncork.com
In Europe: Caroline Archer, Marketing & Key Account Director; Tel: +33 1 49 18 40 43
Email: caroline.archer@eur.crowncork.com
In Asia: Janet Swee, CROWN Asia Pacific Holdings Ltd; Tel: +65 6229-4829
Email: Janet.swee@crowncork.com.sg
For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051
Email: mdunleavy@crowncork.com
