Crown Equipment ESR 5000 Series Reach Truck Wins GOOD DESIGN(TM) Award

Third International Award for ESR 5000 Series; 10th GOOD DESIGN(TM) Award for Crown Equipment

NEW BREMEN, Ohio - Crown Equipment Corporation, one of the world's leading forklift manufacturers, announced today that one of its forklifts has been honored with the prestigious GOOD DESIGN(TM) Award. The award's sponsor, The Chicago Athenaeum: Museum of Architecture and Design, recognized the Crown ESR 5000 Series moving mast reach truck for its advances in ergonomics, visibility, application flexibility, and serviceability in confined spaces. According to The Chicago Athenaeum, a record number of submissions were entered for the 2010 GOOD DESIGN(TM) Awards, representing influential corporations in the design industry from more than 48 countries. This marks the third international design award for the Crown ESR 5000 Series and the 10th GOOD DESIGN(TM) Award for Crown Equipment.

"The Crown ESR 5000 Series sets a new benchmark in operation efficiency for the industry, and we're honored to be recognized for its innovative design," said Mike Gallagher, vice president of Crown Equipment's Design Center. "The Crown ESR 5000 Series is designed to ensure that every aspect of the vehicle is tuned to the operator's needs, allowing him or her to work more efficiently in an ergonomically enhanced environment."

The Crown ESR 5000 Series, which is available worldwide, provides an optimized work environment that positions operators for precise control, better visibility, reduced fatigue, and easier access to tools. The cabin features a larger work space, 30 percent more leg room, and a rotating MoveSeat(TM) with headrest and FlexBack(TM) for all-day comfort. Operators can choose between three control configurations including multi-task, fingertip and dual-lever controls. Crown's 360 Select(TM) steering system allows the operator to choose between 180 degrees and 360 degrees steer tire rotation to match driving conditions, skill level or personal preference, and operators can also adjust the steering column to find a comfortable driving position.

The Crown ESR 5000 Series also offers a clear-view mast and patented overhead guard that minimizes obstructed views during driving and lifting operations. The panoramic view fork carriage features an integrated sideshift and tilt.

Crown Equipment's Access 1 2 3® comprehensive system control enhances the safety and productivity of the Crown ESR 5000 Series by allowing adjustment of the forklift's performance and driving characteristics to meet user preferences and specific warehouse applications.

In addition to the GOOD DESIGN(TM) Award, the Crown ESR 5000 Series has been recognized by the Industrial Designers Society of America (IDSA) with a Gold International Design Excellence Award (IDEA) and an International Forum (IF) Gold Award.

About the GOOD DESIGN(TM) Awards
The GOOD DESIGN(TM) Awards, conferred annually by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, bestow international recognition upon the world's most prominent designers and manufacturers for advancing new, visionary and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered basic product and consumer design.

Now in its 60th year, the Museum's historic Good Design program was founded in Chicago in 1950 with the participation of early modernism's most formable designers including Eero Saarinen, and Charles and Ray Eames.

About Crown Equipment Corporation
Crown is one of the world's largest lift truck manufacturers. Crown's award-winning line of lift trucks maintains a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the world. For more information, visit

Tony Castillo
Senior Account Specialist
9049 Springboro Pike
Miamisburg, OH 45342
tel. 937.560.2858
fax 937.560.2841
cell 937.344.1937

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