Coremetrics Rings up the Changes - Integrates with Google Checkout(TM)

Sierra Trading Post Benefits From Tracking Google Checkout Revenue With In- Depth Analytics

SAN MATEO, Calif., March 13 - Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that its Online Analytics offering is now enabled for the Google Checkout(TM) service. This offers online retailers a Coremetrics solution for accurately tracking and reporting sales for all their payment and checkout methods, providing a consolidated view of online revenue streams. The development of Coremetrics Tracking for Google Checkout was made in response to both Google and Coremetrics customer requests, and has resulted in a seamless analytics solution for tracking Google Checkout activity.

The tight integration of the two offerings will benefit companies such as Sierra Trading Post, a leading online retailer of quality name brand overstocks and closeouts, including clothing, footwear, home furnishings and outdoor gear. "Google Checkout has been well received by our customers, and now accounts for a growing percentage of orders through," said Doug Williams, Director of E-Commerce at Sierra Trading Post. "With the full integration of Coremetrics Tracking for Google Checkout, we will have a complete picture of all sales driven by our site."

Coremetrics is the market leader in responding to trends in the online retail industry, and continually updates its Online Analytics product to reflect the evolving demands of web-based retailers. "We recognize that alternative forms of payment and checkout processes are becoming increasingly popular on the web and have been impressed at how quickly Google Checkout is being adopted by online consumers," said John Squire, Coremetrics General Manager of Marketing Services. "Our clients need a complete picture of all online activity, and Google Checkout has become an important component of our clients' checkout portfolio with over 30% of sales going through Google Checkout. By working jointly with the Google team, we are able to ensure that our clients have the most accurate picture of their business to make better marketing decisions and to accurately track sales."

The new offering is offered free to both Google Checkout and Coremetrics Online Analytics customers and is easily implemented. To learn more about Coremetrics Tracking for Google Checkout, please contact

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit or call 877-721-CORE

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Source: Coremetrics


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