Convera® Expands Advanstar OnLine Business to Vertical Search Covering Pharmaceutical Industry Applications
Share:
VIENNA, Va., Feb. 13 / -- Convera Corporation (NASDAQ:CNVR) -- www.convera.com/ -- a leading provider of vertical search services for publishers, today announced its agreement with Advanstar Communications Inc., a leading worldwide media company, to develop a vertical search application for the pharmaceutical industry incorporating multiple existing Web sites.
Under a corporate-wide agreement to develop vertical search sites, Advanstar is also to develop sites in the veterinary, dental and off-road domains and in 2007 launched www.search-autoparts.com -- an Advanstar property for the auto aftermarket industry.
"We are very pleased with both customer and advertiser response to our initial site launch," said Michael Alic, vice president of Electronic Media at Advanstar. "Convera's hosted service provides us with a single, end-to-end search platform covering our Web sites and the best of the rest of the Web via leading edge technology at a low cost of ownership."
About Convera®
Convera is the leading provider of search and advertising as a service for trade publishers and manages the vertical search sites of a growing number of specialist publishers around the world. Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand.
Convera site search, vertical search and lead generation applications can combine publisher proprietary content with an editorially vetted best of the Web for specific professional audiences, providing an authoritative and comprehensive search experience. Many of the world's largest publishers are working with Convera to accelerate their e-publishing strategies, meet growing online revenue goals and build loyal online professional communities.
About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion & Licensing, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 67 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
FCMN Contact: kcowles@convera.com
Source: Convera Corporation
CONTACT: Todd Petruska of Burson-Marsteller for Convera Corporation,
+1-212-614-4704, todd.petruska@bm.com
Web site: www.convera.com/
http://www.advanstar.com/
http://www.search-autoparts.com/
