Colors Now App - Helping You Find the Perfect Color to Perfect Your Brand
Everything in this day and age revolves around technology. It is how people get their news, navigate from location to location, shop and check off even the most basic tasks from their to-do lists. The same can be said in the world of business, which is why Plastics Color Corporation is proud to announce the Colors Now app has been loaded with a brand new feature for both manufacturers and brand owners to enjoy — the Mood Board.
Introducing The Mood Board
The Mood Board will give manufacturers and brand owners a new way to arrange concepts, colors and photos on the Colors Now app. Featuring a digital collage format, the Mood Board will give app users a great visual to help them choose colors for their next project. Manufacturers and brand owners alike will be able to move and shift the colors around in the app, allowing for the perfect visual to help simplify the creative process. Plastics Color's new lookbook style feature is a fresh way to discover the color that just might revolutionize your brand.
Manufacturing Success
In addition to the Mood Board, the Colors Now app is loaded with features for sales reps on the go. Plastics Color can give a manufacturer access to their very own private library, created just for their colors. This gives their sales team access to a sharp, crisp, digital version of all the colors in their portfolio — which eliminates the need to haul extra folders and binders from brand owner to brand owner.
The app is also of great value during the occasions the color the brand owner is requesting is not in the manufacturer's specific library of formulations. By pairing the Colors Now app with NODE+chroma technology, the manufacturer can match the brand owner’s exact color need. Through the app, the manufacturer can also check to see if Plastics Color already has the formulation for that specific color, which helps expedite color development time and the color matching process.
Branding Success
Picking the perfect color for your product or brand is not easy. But with so much on the line, it’s important to be able to view all of your options. Email colorsnow@plasticscolor.com for access to the libraries of global color trends. Through the Colors Now app, brand owners can browse Plastics Colors’ huge color library. For additional inspiration, brand owners will have access to trends, including a library for the year’s trending colors. It’s everything a company needs to help move through the ideation process.
New For 2016
While the Mood Board is a fun launch to close out 2015, there are many more exciting items to come in the following year. Keep an eye out for the webinar series beginning in 2016. The Plastics Color webinars will cover a wide range of topics, including everything from the best way to use the app to the year’s amazing color trends. Reach out to a knowledgeable Plastics Color sales rep for more information.
