Color RFID Label Printer offers on-demand functionality.

Press Release Summary:

Supporting all linear and 2D bar code symbologies, RX900 prints, encodes, verifies, and dispenses labels one at a time. Built-in Intermec® RFID reader/encoder module complies with EPC Global Gen 2 Class 1 and ISO 18000-b/-c specifications. Able to work with matte and gloss inkjet papers, vinyl, polypropylene, and polyester substrates, product delivers print resolution up to 4,800 dpi and full-color print speeds to 4.5 ips. Most inlays from RFID companies can be integrated into labels.

Original Press Release:

Primera Announces World's First On-Demand Color RFID Label Printer

PLYMOUTH, MN, USA - Primera Technology, Inc., the world's leading manufacturer of CD/DVD and Blu-ray Disc(TM) Publishers, today announced its RX900 Color RFID Printer. The announcement will be made at the Labelexpo Americas trade show in Chicago, IL USA.

RX900 is the world's first and only full-color RFID "on demand" full-color RFID label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer ideal for applications where one or more labels at a time are required. All popular linear and 2D bar code symbologies are supported.

The built-in RFID reader/encoder module is supplied by Intermec®, a world leader in RFID equipment and technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications for the widest range of deployments in real-world applications.

Print resolution is best-in-class at up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production highly economical since only one color at a time is replaced. Full-color print speeds of up to 4.5" (114mm) per second make label production fast and convenient.

"Printing full-color RFID labels and tags adds a new, value-added feature to the technology," said Mark D. Strobel, Primera's vice president of sales and marketing. "Now, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags. In many applications you're adding an extra level of accuracy and safety such as in medical file folder labels, full-color photo wristbands and specimen tracking labels."

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced dye-based inks and the print surfaces of inkjet labels such as Primera's TuffCoat(TM) labels. Most popular inlays from major RFID companies can be integrated into labels.

"At Intermec we pride ourselves on driving the industry forward through innovation, and with Primera we are proud to be a part of delivering yet another industry first," said Phyllis Turner-Brim, director, RFID Strategy and Licensing at Intermec.

Pricing and Availability
The RX900 Color RFID Printer will ship in November 2010. It is priced at US$4995 (MSRP). Pre-orders are now being accepted. Sample printed and encoded labels are available upon request for evaluation and pilot programs.

Complete product details are available at Follow Primera on Facebook at and on Twitter at

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world's leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 160 countries.

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

In Europe and Scandinavia, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 8586 3030 or by email at

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