Collaborative Platform acquires email/website data.

Press Release Summary:

With access to SalesGenius®, WebEx Connect enables developers and customers to integrate multiple applications to create collaborative business mashup solutions from web-based, on-premises, and desktop applications. SalesGenius helps qualify prospects by revealing which ones have opened their e-mails and visited specific Web sites. Through Genius Tracker(TM) IM client, users get page-by-page replay of prospect's actual site visit.

Original Press Release:® Joins WebEx Connect Developer Network to Build Real-Time E-mail Marketing and Web Site Monitoring Applications for WebEx Connect Platform

SAN MATEO, Calif. and SAN FRANCISCO, April 16 -- Web 2.0 Expo -- Incorporated(R), the leading on-demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, and WebEx (NASDAQ:WEBX), the leading provider of on-demand applications for collaborative business, today announced that has joined the WebEx Connect Developer Network to make SalesGenius(R) available via WebEx Connect.

WebEx Connect, the first collaborative on-demand platform, will enable developers and customers to integrate multiple applications to create powerful collaborative business "mashup" solutions from best-of-breed web-based, on- premises and desktop applications.

SalesGenius empowers individual Sales professionals to instantly qualify prospects by revealing which prospects have opened their e-mails and visited their Web site. With the Genius Tracker(TM), an instant messenger-like client that instantly alerts users to individual activity, users can also get a page- by-page replay of the prospect's actual site visit for a deeper understanding of their interests. With SalesGenius for WebEx Connect, users will be able to leverage that insight to immediately connect with customers via a live chat, a personalized greeting or a WebEx meeting, all from the same interface.

Key features of SalesGenius for WebEx Connect include:
-- Full e-mail tracking for e-mails sent from Microsoft Outlook or the SalesGenius Web interface
-- Instant alerts of e-mail opens and Web site visits
-- Page-by-page instant replays of prospect visits to the Web site
-- Instant chat invitations and customer-initiated chat sessions
-- Personalized greetings presented to specified Web site visitors, turning any web site page into a customized "landing page"
-- Dynamic, automated "leave message" functionality so prospects and customers can leave messages for reps who are not available to chat live
-- Detailed histories of prospect or customer activity including: e-mail opens, Web page visits, message and/or chat transcripts and details
-- Enhanced reporting capabilities including recording of chat sessions and visitor messages

"SalesGenius for WebEx Connect provides a huge leg up for Sales professionals who require an arsenal of communication tools that let them reach customers when they are actively buying," said David Thompson, CEO, Inc.

SalesGenius is one of the many applications users will be able to access through the WebEx Connect Marketplace of applications. WebEx Connect will enable users to integrate data from multiple applications into collaborative workspaces, custom designed for their particular workflows and business processes. Unlike traditional transactional applications, WebEx Connect is designed to improve productivity by enhancing collaboration and interaction between individuals. By leveraging open Web 2.0 protocols and collaborative WebEx applications programming interfaces (APIs), WebEx Connect will make it easy to adapt on-demand, desktop, and enterprise applications to create composite, "mashup" applications.

"With SalesGenius, WebEx Connect users can instantly qualify and interact with their prospects as they are visiting their corporate web sites," said Shankar Iyer, vice president, WebEx Connect ecosystem. "SalesGenius gives users the ability to chat, present a promotional offer, or instantly meet online so they can offer immediate customer service."

The WebEx Connect Developer Network provides the tools, training, resources and community that developers need to build and market applications for WebEx Connect. Developers can access WebEx Connect documentation, APIs, a "sandbox" development platform and join the partner program to access a beta WebEx Connect client. WebEx Connect partner marketing services can help developers generate go-to-market strategies and leads for the applications on the WebEx Connect Marketplace. To learn more about the WebEx Connect Developer Network, go to,

About, creator of SalesGenius, is the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Web sites.

Genius(R) solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Incorporated is a privately held company, funded by Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Incorporated visit or e-mail

About WebEx

With 2.2 million registered users, WebEx is the global leader in on-demand applications for collaborative business on the web. These applications enhance high-touch business processes, such as sales and training, with efficient web- touch interactions. As an on-demand provider, WebEx is able to facilitate both internal and external collaboration. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for the secure delivery of on-demand applications. WebEx applications support multipoint videoconferencing, web conferencing and application remote control. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit for more information.

Genius, , Incorporated, SalesGenius, Get Smart About Your Customer, and the Genius logo are trademarks and/or registered trademarks of Incorporated. WebEx and MediaTone are trademarks and/or registered trademarks of WebEx Communications, Inc. All other names and logos may be trademark of the respective owners.

Parker H. Trewin,
650-931-1375 or

Colin Smith, WebEx
408-566-5694 or

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